Field Marketing Manager (Remote)

Field Marketing Manager | Sectigo Limited | UnitedStates

Who We Are:

At Sectigo, we align around our mission and pride ourselves in helping...

Field Marketing Manager | Sectigo Limited | United States

Who We Are:

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values – Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

What We Are Looking For:

The Field Marketing Manager will drive demand generation and product adoption through direct and channel enterprise sales for the North American region. This individual will work closely with our global marketing leader and Enterprise Sales team to create compelling marketing campaigns and generate quality leads and pipeline for our North American Sales organization.

What You’ll Be Doing:

Build fully integrated multi-touch marketing campaigns to be used across direct and channel marketing channels.
Work with content team to leverage corporate messages and adapt them for all relevant target audiences.
Manage and attend direct and channel industry events.
Manage and host local and channel webinars with Sectigo SMEs.

Work closely with wider marketing team to align on overall demand gen strategy.
Work closely with the North American enterprise sales team. Provide regular marketing updates and lead management training.
Track leads, MQLs, opportunities and pipeline for the region.
Work with Product Marketing team to create relevant content assets and messages for the region.
Work with Comms team to track and promote local PR stories.
Work with Comms team to drive awareness of Sectigo’s partner ecosystem.
Track regional competitive stories and leverage as/when required.
Create and run regular partner recruitment campaigns to increase our reach in North America
Be responsible for driving awareness of the Sectigo brand among new and existing partners.
Run through-partner campaigns that are in full alignment with Sectigo’s corporate messaging strategy and global campaigns.
Responsible for Partner Portal content, making sure it’s updated regularly with latest product releases, marketing messages and promotions.
Deliver against specific targets and KPIs and run regular reports on overall performance.
Responsible for customer and partner case studies.
Define strategies for generating demand for enterprise channel partners, which include medium and large SIs, VARs and MSPs.
Be the main channel marketing stakeholder for the North America region and ensure full strategic alignment with Sales.
Fully understand how each channel partner operates and build strong relationships with their marketing, product and sales teams.
Other duties as assigned and related to the nature of this role and company initiatives.

This is an individual contributor role.

Requirements:

Education:

Bachelor’s or college degree in marketing, or a related field is preferred.

Experience:

A minimum of 3 years field marketing experience in B2B Saas industry
Channel marketing experience in cybersecurity industry a strong plus

Talents and Desired Qualifications:

A go-getter who thrives in a fast-paced environment with an entrepreneurial mindset
Excellent presentation skills, must be able to make a strong impact on the audience
Experience working with enterprise partners is essential
Ability to manage multiple priorities and meet hard deadlines
Excellent copywriting skills, must be able to write technical and marketing content
Excellent attention to detail
A modern marketeer who challenges the status quo
Hands-on approach to work
Highly motivated and dedicated

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home