Field Marketing Specialist Global Opportunity (Remote)

Salary Range: (70,000-)85,000 base, commensurate with qualifications and experience, along with an additional targeted bonus.

Department: Marketing (Revenue)

Supervisor: Field Marketing Manager

Location: Remote (preferred states listed below)

Job Overview

We are seeking a talented Global Field Marketing Specialist to spearhead initiatives that enhance brand visibility, foster community engagement, and drive revenue through innovative field marketing strategies. This role is pivotal in supporting over 30 global events each year, requiring adept management of logistics, the creation of impactful marketing campaigns, and collaboration with cross-functional teams to realize regional and global success. This position offers an excellent opportunity to make a substantial impact by generating high-quality leads and delivering outstanding event experiences tailored to diverse markets.

Key Responsibilities

• Develop, execute, and monitor multi-channel field and event marketing campaigns aimed at driving pipeline growth and enhancing revenue.
• Oversee logistics for global events, ensuring timely management of sponsorship deadlines, booth setups, staff registrations, and more.
• Coordinate the routing of leads generated from events, working in tandem with marketing and sales teams to implement Account-Based Marketing (ABM) strategies.
• Propel promotional initiatives for marquee virtual events, ensuring alignment with overarching global strategies.
• Prepare travel itineraries, event summaries, and post-event evaluations for stakeholders.
• Utilize project management tools to track event timelines, budgets, and deliverables across various regions.
• Cultivate and sustain relationships with global vendors, ensuring brand consistency across all venues.
• Conduct market research to identify new event opportunities and make recommendations for trade show participation.
• Measure and report on event performance monthly, quarterly, and annually, with a focus on return on investment (ROI).
• Manage event budgets to ensure financial efficiency.
• Provide global support for marketing efforts across different time zones and cultural contexts.
• Assist the team with additional responsibilities as necessary.

Required Skills

• Strong project management capabilities and a collaborative mindset for cross-functional teamwork.
• Exceptional writing proficiency, particularly in email communications and ABM tactics.
• Expertise in managing virtual events.
• Analytical ability to assess marketing performance and derive actionable insights.
• Creativity in customizing content for global audiences, taking into account regional and cultural nuances.

Qualifications

• Bachelor’s degree in marketing, communications, or a related discipline.
• A minimum of 3 years of experience in B2B marketing, with particular emphasis on tradeshows, events, and field marketing (global experience preferred).
• Familiarity with HubSpot, Salesforce (SFDC), and ABM tools.
• Comprehensive understanding of SaaS, B2B dynamics, and sales cycles.

Career Growth Opportunities

This position offers numerous avenues for professional development and career advancement, providing exposure to global marketing strategies and the chance to work collaboratively with cross-functional teams.

Company Culture And Values

We pride ourselves on fostering a positive team environment that embraces a global mindset. Our organization values adaptability and encourages collaboration across various teams, offering employees the chance to thrive in a fast-paced, dynamic setting.

Compensation And Benefits

• Health & Wellness: 100% paid premiums for health, dental, life, AD&D, short-term, and long-term disability insurance.
• Additional Benefits: Vision insurance, supplemental plans, pet insurance, paid parental leave, and career coaching.
• Work-Life Balance: Flexible paid time off starting from your first date and remote work options.
• Financial Perks: 401(k) with company match, profit sharing, and potential for career advancement.
• Community Impact: Company-sponsored volunteer days.

Our Commitment to Diversity

We are an equal opportunity employer and prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other protected status.

Application Deadline: December 15, 2024

Preferred Locations: Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, and Wisconsin.

Employment Type: Full-Time