Full Stack Marketer (Remote)

Full Stack Marketer

Job Summary: We are seeking a highly skilled and versatile Full Stack Marketer with a strong background in eCommerce and Shopify to join our dynamic team. The ideal candidate will be responsible for developing and executing end-to-end digital marketing strategies that drive sales, enhance customer engagement, and increase brand visibility. This role demands a deep understanding of eCommerce marketing, website optimization, and an ability to leverage the Shopify platform to meet business goals.

Responsibilities:

• Develop and implement comprehensive marketing strategies across multiple digital channels (SEO, SEM, email, social media, content, etc.) to drive traffic, increase conversions, and boost revenue.
• Manage and optimize Shopify stores, including product listings, site design, customer experience, and sales funnels.
• Oversee eCommerce campaigns and initiatives, focusing on increasing online sales, improving customer retention, and enhancing the overall customer journey.
• Utilize data-driven insights to monitor campaign performance, perform A/B testing, and continuously improve marketing efforts.
• Collaborate with design and development teams to ensure seamless user experiences across web and mobile platforms.
• Lead email marketing campaigns, including segmentation, targeting, and content creation.
• Stay up-to-date with the latest digital marketing trends, eCommerce innovations, and Shopify updates to apply best practices.
• Track, report, and analyze marketing performance metrics, making recommendations for improvements and growth strategies.
• Manage advertising platforms, including Google Ads, Facebook Ads, and other paid channels, ensuring cost-effective and targeted ad spend.

Qualifications:

• Experience with Shopify Liquid and basic HTML/CSS for minor store customizations.
• Familiarity with Shopify apps (e.g., Bold, ReCharge) and third-party integrations.
• Knowledge of graphic design or the ability to work with design tools is a plus.
• Previous experience in B2B or B2C marketing strategies.

Requirements:

• 5 years of proven experience in eCommerce marketing, with a strong focus on Shopify platform.
• Expertise in Shopify store management, including product listings, Shopify apps, and theme customization.
• Strong understanding of SEO, SEM, and CRO principles, along with a demonstrated ability to optimize websites for search engines and conversion rates.
• Experience in paid advertising (Google Ads, Facebook Ads) with a successful track record of driving ROI.
• Proficiency with analytics tools such as Google Analytics, and the ability to turn data into actionable insights.
• Strong knowledge of email marketing platforms (e.g., Klaviyo, Mailchimp) and CRM systems.
• Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.
• A creative mindset with a passion for staying ahead of digital marketing trends and eCommerce best practices.