Google Ads Specialist (Remote)

Job Title: Google Ads Specialist
Position Type: Contract, Full-Time, Remote
Working Hours: MST

About Pavago:
As a Google Ads Specialist, your day starts with analyzing campaign metrics and optimizing strategies. You collaborate with creatives to develop compelling ad content and visuals. Monitoring campaign performance and making real-time adjustments is crucial.

Responsibilities:

• Google Ads Campaign Management: Manage Google Ads campaigns, including keyword research, A/B testing, and optimizing ad performance. Continuously monitor and refine ad strategies to ensure maximum ROI and reach.
• Keyword Research: Conduct detailed keyword research to identify high-performing keywords and phrases. Use tools like Google Keyword Planner to find terms that will drive the most qualified traffic.
• Content Creation: Create compelling content for ads and social media platforms, helping drive engagement and brand awareness. Ensure that content aligns with brand voice and resonates with the target audience.
• Campaign Performance Analysis: Conduct in-depth analysis of campaign metrics and adjust strategies based on performance data. Provide regular reports to stakeholders with actionable insights for campaign improvement.
• Email Marketing: Execute email marketing campaigns using MailChimp, managing design, targeting, and performance tracking. Segment email lists for personalized campaigns that drive higher engagement and conversions.
• Bid Management: Implement and continuously refine effective bidding strategies to maximize return on investment. Adjust bids based on performance data, competitive analysis, and budget constraints.
• Optimization: Continuously monitor campaign performance metrics, such as click-through rates, conversion rates, and cost-per-click. Make data-driven adjustments to improve ad relevance, landing page quality, and overall campaign effectiveness to meet and exceed KPIs.

What Makes You a Perfect Fit:

• Creativity and Communication: You possess a knack for creativity and effective communication, leveraging these skills to craft compelling digital marketing campaigns that resonate with target audiences and drive results.
• Continuous Learning: Your dedication to continuous learning ensures you stay up-to-date with the latest trends and best practices in digital marketing, particularly in Google Ads, landing page design, funnel optimization, and website maintenance.
• Leadership Skills: You demonstrate leadership abilities by effectively coordinating project teams and ensuring alignment with campaign objectives, driving projects forward with precision and efficiency.
• Industry Knowledge: With a solid understanding of digital marketing principles and methodologies, you excel in leveraging Google Ads, creating engaging landing pages, designing effective sales funnels, and maintaining websites to achieve marketing goals.
• Problem-Solving Abilities: Your strong problem-solving skills enable you to identify challenges and obstacles in digital marketing campaigns, develop innovative solutions, and implement strategies to overcome them effectively.
• Attention to Detail: Your meticulous attention to detail ensures accuracy in campaign implementation, from optimizing Google Ads campaigns to designing seamless user experiences on landing pages and websites.
• Collaboration and Teamwork: You thrive in collaborative environments, working closely with cross-functional teams to execute digital marketing initiatives and achieve shared objectives through effective teamwork and communication.

Required Experience & Skills:

• Industry-Specific Experience: Previous experience in the dentistry or healthcare industry is highly preferred.
• Google Ads Campaign Management: 1-3 years of experience in managing Google Ads campaigns, with a focus on keywords, negative keywords, and A/B testing.
• Content Creation: Experience in creating content for ads and social media platforms.
• Meta Ads Experience: Familiarity with Meta Ads (Facebook/Instagram) is a plus.
• Digital Marketing Metrics & Analysis: Strong understanding of digital marketing metrics and performance analysis.
• Email Marketing Expertise: Experience with email marketing, particularly using MailChimp.

What Does a Typical Day Look Like?
A typical day starts with checking Slack for instructions or updates on new campaigns. The candidate clarifies any questions with team members before conducting research to gather insights for setting up the new campaigns. They then set up these campaigns, ensuring all elements, such as ad copy, targeting, and bidding strategies, are correctly configured. The afternoon is spent optimizing existing campaigns by analyzing performance metrics and making necessary adjustments to enhance campaign performance. The day concludes with reviewing the work done and sending a brief report via Slack, summarizing accomplishments, insights, and any issues encountered.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?
If you’re passionate about driving digital marketing success through effective leadership and strategic thinking, we want to hear from you. Join our client’s team and become an essential part of our mission to deliver innovative solutions and exceed client expectations in Google Ads.