Growth Driven Product Marketing Manager (Remote)

Roar Apex matches interesting growth-stage companies with top-tier marketing and engineering professionals from the APAC region.

It is a subsidiary of Roar Global, a global media company that operates across media resales, content production, and building expert marketing teams.

Roar Global has offices in Sri Lanka, Australia, Bangladesh, Laos, Brunei, and Singapore and is proud to be ranked as one of the 50 Best WorkplacesTM as well as one of the 15 Best WorkplacesTM for Millennials in Sri Lanka by Great Place to Work®.

About the role

Roar Apex is looking for a skilled Growth-Driven Product Marketing Manager. Our client is a VC-backed SaaS disruptor transforming the sales enablement space with cutting-edge solutions. As a Product Marketing Manager, you’ll play a crucial role in driving product success through innovative, data-driven strategies. This high-impact role is ideal for someone with a strong background in fast-paced, venture-funded startup environments, where creative problem-solving and analytical thinking are keys to success. You will craft and execute marketing plans that fuel product growth and tap into viral potential, all while collaborating closely with cross-functional teams.  

Important Note: This position is exclusively for candidates with prior experience in VC-backed companies. Please apply only if you meet this crucial criterion.  

Key Responsibilities

• Design and implement data-driven marketing strategies that leverage product features to drive viral growth. 
• Develop and execute sophisticated A/B tests across multiple channels to optimise messaging, user experience, and product features.  
• Analyse user behaviour data to uncover and amplify viral loops and network effects within the product.  
• Launch unconventional and bold marketing campaigns that break industry norms and capture target audiences.  
• Collaborate with product teams to integrate viral and sticky elements into the product roadmap.  
• Use advanced analytics tools to track key growth metrics, such as viral coefficients and customer acquisition costs, and provide actionable insights.  
• Develop innovative referral programs and user incentives to boost customer-driven acquisition.  
• Conduct rapid experimentation cycles, continuously testing and refining growth strategies.  
• Identify and capitalise on untapped marketing channels and growth opportunities with a creative mindset.  
• Stay informed on emerging trends in growth hacking and viral marketing, bringing fresh ideas and insights to the team.  

Requirements

• 5+ years of experience in product marketing or growth marketing, specifically within VC-backed B2B SaaS companies.  
• Proven track record of achieving growth KPIs in high-pressure startup settings.  
• Strong analytical skills, with expertise in data analysis and statistical methods.  
• Experience in designing and implementing successful A/B testing strategies.  
• A creative thinker capable of challenging conventional marketing norms.  
• Proficient in analytics tools like Google Analytics and Mixpanel, as well as A/B testing platforms.  
• Familiarity with programming concepts and the ability to work effectively with technical teams.  
• Bachelor’s degree in Marketing, Computer Science, Statistics, or a related field; an MBA is a plus.  

Key Skills

• Proficiency in product analytics tools (e.g., Amplitude, Mixpanel, Heap).  
• Experience with A/B testing platforms (e.g., Optimizely, VWO).  
• Familiarity with user behaviour analytics tools (e.g., Hotjar, Mouseflow).  
• Skilled in competitive intelligence software (e.g., Crayon).  
• Knowledge of project management tools (e.g., Asana, Trello).  
• Experience with content creation and sales enablement tools (e.g., Canva, Figma).  
• Relevant certifications: Product Marketing Alliance, Pragmatic Marketing Certified Product Manager (PCMP), Product School’s Product Management Certification.  

Perks

• Work from anywhere: This position is fully remote.
• Competitive USD remuneration package
• Continuous learning opportunities.
• International exposure and collaboration with diverse teams.
• An open-minded team that values diversity and inclusivity.
• Health care benefits
• Yearly learning allowance

Timezone

This role operates in the Eastern Standard Time (EST). Candidates should be prepared to accommodate their schedules accordingly.

Application process

At Roar Apex, we’re selective about our team, aiming for the top 1% of talent in an industry. Our recruitment process is thorough, focusing on excellence and innovation. Only short-listed candidates will be contacted for further consideration. We appreciate the time and effort all applicants put in.

We are an equal-opportunity employer

Roar Global is committed to fostering a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and our hiring decisions are based on merit, qualifications, and business needs. We value diversity and believe it contributes to a more enriching work environment.

If you find this opportunity appealing, please submit your résumé and a portfolio showcasing your relevant work and information on two professional references. We welcome candidates from all backgrounds and experiences.