Growth Marketing Lead (Remote)

We’re looking for an experienced Senior Lead Generation Specialist to lead our customer acquisition efforts in the software development services industry (US and EU markets). You’ll take ownership of lead generation tactics and collaborate closely with our Sales and Marketing teams to ensure the seamless conversion of qualified leads. If you thrive on delivering measurable results and enjoy working in a dynamic, high-growth environment, we’d love to connect with you!

Innovecs is a global digital services company with a presence in the US, the UK, the EU, Israel, Australia, and Ukraine. Specializing in software solutions, the Innovecs team has experience in Supply Chain, Healthtech, Collaboration Tech, and Gaming.

For the fifth year in a row, Innovecs is included in the Inc. 5000, the list of fastest-growing private companies in the US, and a ranking of the best global outsourcing service providers by IAOP. Recently, Innovecs was honored with the prestigious Global Good Awards for the Employee Engagement & Wellbeing, won gold at the Employer Brand Management Awards, and was included in the Global Top 100 Inspiring Workplaces Ranking.

Our value to you:

• Flexible hours and remote-first mode
• Competitive compensation
• Complete Hardware/Software setup – anything you need for work
• Open-door culture, transparent communication, and top management at a handshake distance
• Health insurance, vacation, sick leaves, holidays, paid maternity/paternity leave
• Access to our learning & development center: workshops, webinars, training platform, and edutainment events
• Virtual team buildings and social activities

Caught your interest? Drop us your CV, and let’s chat about the opportunities ahead.

Requirements:

• 5+ years of experience in growth marketing, lead generation, or digital marketing, preferably in the B2B tech space.
• Proven track record of executing successful campaigns that drive measurable business outcomes.
• Strong knowledge of digital marketing channels, tools, and platforms (e.g., Google Ads, LinkedIn Ads, Clay, RB2B, etc.).
• Expertise in lead generation strategies, including ABM and inbound marketing.
• Ability to manage marketing budgets and measure campaign ROI.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Experience in marketing for software development or technology services companies.
• Familiarity with SEO, content marketing, and BDR strategies.
• Fluent English (C1), both written and spoken.

Responsibilities:

• Develop and own the overall growth marketing strategy, focusing on lead generation and client acquisition.
• Design, execute, and optimize multi-channel campaigns across paid ads, email, social media, and organic search.
• Create scalable lead-generation campaigns targeting B2B clients.
• Work closely with sales to align marketing qualified leads (MQLs) with sales qualified leads (SQLs).
• Build and manage a pipeline of high-quality leads through account-based marketing (ABM) strategies.
• Monitor and analyze campaign performance, reporting on KPIs such as CAC, CPL, and ROI.
• Optimize the marketing funnel, from awareness to conversion, using data-driven insights.
• Use A/B testing and experimentation to refine campaigns and improve conversion rates.
• Collaborate with content and design teams to develop targeted messaging for various audience segments.
• Leverage case studies, whitepapers, and thought leadership content to position Innovecs as a trusted B2B partner.
• Work closely with the sales and delivery teams to align on go-to-market strategies.