Growth Marketing Manager (Remote)

Growth Marketing Manager | Incrementum | Mexico

About The Opportunity

Growth Marketing Manager | Incrementum | Mexico

About The Opportunity

With significant progress across various aspects of our product, we are now prioritizing customer acquisition and profitable growth as our top goals for the coming years. To achieve this, we are eagerly expanding our growth team. You will report to the Head of Growth and work closely with the executive team to propel us towards further exponential growth. You will drive our existing marketing channels (social, affiliates, search) to the next level within this complex and competitive category and expand into new venues of customer acquisition. This role offers substantial career growth opportunities, resources, and CEO visibility. Initially, this position functions as a senior individual contributor to establish a foundational growth engine. Once this is achieved, we envision this individual building and managing their team in marketing, transitioning into a people manager role as we continue to grow. If you’re looking for a unique challenge in a newly-created role with uncapped impact and an opportunity to work with some of the most talented leaders in tech, we’d love to hear from you!

How You Will Make Impact

Phase 1: In this hands-on phase, your focus will be on finding successful strategies to make our channels cost-effective. This period will last a few months, potentially shorter, depending on the speed and effectiveness of the changes you implement. Example responsibilities include:
Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
Allocate and manage budget for each campaign to maximize ROAS
Phase 2: Once successful strategies are identified, the next phase involves scaling those strategies. This will likely require building a team and transitioning into a leadership role, orchestrating the efforts rather than managing them directly. Example responsibilities include:
Strategize the full-funnel marketing road map to achieve long-term exponential growth
Lead new channel expansion with innovation, thoughtfulness and rigor
Expand the growth team with exceptional talented junior marketers

Who You Are

5+ years of experience in digital performance marketing, including 2+ years managing paid search, social media, or programmatic affiliate advertising channels hands-on
Bachelor’s degree in marketing (or related field) or STEM discipline
Strong quantitative analytical ability and a knack for storytelling through data
Ability to thrive in an ambiguous and fast-paced environment
Ownership mentality – you are not satisfied with “good enough”

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Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home