Growth Marketing Manager (Remote)

About Us:

Curately.AI is an early-stage AI powered everything Talent SaaS platform. We’re looking for a driven and data-focused Growth Marketing Manager to help us acquire and retain users, accelerate our growth, and establish scalable marketing strategies.

Job Overview:

As the Growth Marketing Manager, you will own the customer acquisition funnel from top to bottom. You will be responsible for identifying growth opportunities, implementing data-driven strategies, and working across multiple marketing channels to optimize conversions, user retention, and overall revenue. This role is critical for driving the early-stage success of our SaaS platform.

Key Responsibilities:

• Develop and Execute Growth Strategies: Design, implement, and manage growth-focused marketing strategies to acquire, engage, and retain customers.
• Performance Marketing: Manage paid advertising campaigns across various platforms (Google Ads, LinkedIn, Facebook, etc.), ensuring efficient use of budgets and optimal return on investment (ROI).
• A/B Testing and Experimentation: Continuously test and optimize campaigns (landing pages, email copy, ads, etc.) to improve conversion rates and other key metrics.
• Data Analysis: Track and analyze key growth metrics such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates to inform decisions and optimize strategies.
• Lead Generation: Develop and optimize lead generation campaigns to fuel the sales pipeline.
• Email Marketing & Automation: Create email marketing strategies to nurture leads, convert prospects, and increase customer retention through automated drip campaigns and segmentation.
• SEO & SEM: Drive organic and paid search efforts to improve traffic, rankings, and conversions on the website.
• Funnel Optimization: Work across the entire customer funnel (awareness, acquisition, activation, retention) to identify areas of improvement and growth opportunities.
• Collaborate with Product and Sales Teams: Work closely with the product and sales teams to ensure alignment on messaging, product positioning, and customer feedback loops.
• Partnerships & Referrals: Develop and implement referral programs and strategic partnerships to boost growth.
• Reporting & Insights: Build and present performance reports to track success and align with company goals.

Qualifications:

• 3-5 years of experience in a growth marketing, digital marketing, or performance marketing role, preferably within a SaaS or tech company.
• Proven track record of executing successful growth strategies that drive customer acquisition and revenue.
• Hands-on experience with performance marketing tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong knowledge of A/B testing methodologies, data analytics, and conversion rate optimization (CRO).
• Experience with marketing automation tools (e.g., HubSpot, Marketo, etc.) and CRM systems.
• Solid understanding of SEO/SEM strategies and their impact on customer acquisition.
• Strong ability to analyze data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Creative thinker with a passion for experimentation and problem-solving.

Preferred:

• Experience in a fast-paced, early-stage startup environment.
• Familiarity with B2B SaaS marketing strategies and growth channels.
• Proficiency in analytics tools like Google Analytics, Mixpanel, or Amplitude.
• Experience in building and scaling referral programs or affiliate marketing initiatives.

Why Join Us?

• Opportunity to make a significant impact on the company’s growth and trajectory.
• Be part of a fast-paced, innovative, and collaborative environment.
• Competitive salary and benefits package.