Growth Marketing Manager (Remote)

SUMMARY:

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is on the lookout for a dynamic and analytical Growth Marketing Manager. We embrace a remote-friendly work environment, valuing high-quality collaboration and a courageous spirit that drives innovation. If you’re ready to take on a pivotal role in accelerating our customer acquisition program and shaping brand awareness, we invite you to join our team.

As a Growth Marketing Manager at Groundfloor, you’ll play a key role in executing a high-impact initiative to drive brand awareness and customer acquisition. You’ll be responsible for implementing strategies, analyzing performance, and presenting results to executives. With a “Growth Hacker” mindset, you’ll be encouraged to explore new channels and take bold swings on campaign concepts.

If you are a highly organized, creative thinker with a proven track record in growth marketing, passionate about results, and eager to contribute to a fast-growing and scaling environment, we encourage you to apply. Join Groundfloor and be a driving force in our journey towards unprecedented success!

THIS JOB MIGHT BE FOR YOU IF:

• You have an adventurous spirit and curious mindset and are willing to try new approaches and learn what marketing techniques and channels work best for our audience.
• You are a creative thinker with a growth hacker mindset, able to generate new ideas and strategies.
• You have a proven track record of translating business objectives into innovative strategies for growth.
• You love to collaborate with product and design teams to maximize your impact.
• You have a deep understanding of digital marketing channels, strategies, and trends, especially funnel optimization.
• Combination of creative, strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible
• Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution
• Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment

A DAY IN THE LIFE:

• You will be the go-to resource to grow our user base and brand awareness.
• Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives.
• Partner with our Growth Product team to improve our funnels from lead to starting onboarding while product owns onboarding to customer conversion.
• Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth.
• Along with planning and executing marketing efforts that drive customer acquisition, onboarding, and engagement across multiple audiences and product types, you will rigorously track campaign performance to continually raise the bar.
• Partner closely with marketing teammates to continuously create, evaluate, and update content for social channels, digital ads, email campaigns, and web properties.
• Engage in constant interaction with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activity.
• Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).
• Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.
• Design and execute impactful marketing campaigns that resonate with target audiences, ensuring the content is relevant, engaging, and tailored to the specific needs and interests of each account.