Growth Marketing Manager (Remote)

About Tightly

Tightly is a fast-growing E-commerce Capital Optimization (ECO) platform designed to revolutionize inventory management and supplier workflows for Shopify-based businesses. We’re on a mission to help e-commerce brands operate more efficiently and grow smarter. As we expand, we’re looking for a dynamic Growth Marketing Manager to join our team and drive customer acquisition, brand visibility, and thought leadership.

Role Overview

As the Growth Marketing Manager, you will be the driving force behind our marketing and growth strategies. This role blends content creation, social media management, influencer outreach, sponsorships, and data-driven advertising to help Tightly stand out. You’ll collaborate with product, engineering, and leadership teams to create compelling campaigns and position Tightly as the go-to solution for e-commerce brands.

Key Responsibilities

Content Marketing & Social Media:

• Write and publish engaging blog posts, long-form content, and thought leadership articles.

• Manage and grow Tightly’s social media presence, including LinkedIn, YouTube, and Instagram, with engaging campaigns and creative storytelling.

• Build relationships with influencers and YouTube channels for sponsorship opportunities to expand brand reach.

• Develop a content calendar to ensure consistent and impactful messaging.

Email Marketing & Outreach:

• Design and create compelling email campaigns using HubSpot and Brevo to nurture leads and engage customers.

• Optimize email content for high conversion rates and track campaign performance.

Advertising & Sponsorships:

• Plan and execute advertising campaigns on platforms like Google Ads and Shopify to drive brand awareness and lead generation.

• Monitor and optimize ad performance to maximize ROI and conversion rates.

Product Marketing & Collaboration:

• Work closely with product and engineering teams to define KPIs, develop insights, and improve conversion rates for GTM (Go-to-Market) strategies.

• Create marketing assets that highlight the value of Tightly’s automation and AI-powered features.

Partnerships & Thought Leadership:

• Arrange speaking opportunities for the CEO/CTO (e.g., TED Talks or industry conferences) to position them as industry leaders.

• Build relationships with content syndication platforms and industry media to increase reach.

Campaign Analysis & Strategy:

• Analyze campaign data to refine strategies, measure ROI, and report on key metrics.

• Align all campaigns with overall business goals, focusing on lead generation and engagement.

Skills & Qualifications:

• 3+ years of experience in content creation, social media strategy, and influencer outreach.

• Strong writing and storytelling skills, with an ability to adapt to different platforms and audiences.

• Experience with advertising platforms like Google Ads, Shopify, and social media ads.

• Proficiency in email marketing tools (e.g., HubSpot, Brevo) and design platforms like Figma.

• A strong understanding of data-driven marketing and performance tracking.

• Excellent communication skills and the ability to collaborate with multiple teams.

Bonus Points For:

• Experience in e-commerce, SaaS, or tech marketing.

• Familiarity with Shopify and its ecosystem.

• A track record of successful influencer collaborations and sponsorships.

What We Offer

• Competitive salary paid in USD—your hard work deserves real rewards.
• Comprehensive health benefits, because your well-being is our priority.
• Monthly food card to keep you fueled and focused.
• Complimentary gym memberships or sports club access, so you can stay active and energized.
• Quarterly onsite weeks packed with memorable team activities, networking opportunities, and exciting surprises.
• A $500 annual learning and development budget, because we believe in investing in your growth.
• The chance to work with a global, diverse, and ambitious team, driven by innovation and collaboration.
• Flexible working arrangements—work from home or wherever you’re most productive.
• Ownership and autonomy from day one, empowering you to make a direct impact.
• Regular team-building events, from happy hours to cultural experiences, creating moments that inspire and connect.
• Cutting-edge tools and tech to help you excel in your role.
• Opportunity to work in a high-growth SaaS startup disrupting the e-commerce space.
• Room for growth and the chance to shape the future of Tightly’s marketing strategy.

Ready to Join Us?

If you’re a creative thinker who loves building impactful campaigns and wants to shape the future of e-commerce, we’d love to hear from you. Apply now and help us take Tightly to the next level!