Growth Marketing Manager Search Strategy (Remote)

Join our mission to enhance global well-being as a Growth Marketing Manager, Search. This pivotal role will allow you to spearhead our paid search strategy and play an essential part in driving user acquisition across Web and iOS platforms. You will leverage a blend of creative thinking, rigorous data analysis, and innovative experimentation to optimize and scale our search campaigns. If you possess a successful track record in managing high-performance search initiatives and have a passion for keyword optimization, we invite you to apply.

Key Responsibilities

• Lead and enhance SEM strategies across Google Search, Apple Search Ads, and Bing to foster growth on both Web and iOS platforms.
• Develop and scale effective Web search campaigns through advanced keyword optimization, audience segmentation, and bid management to increase conversions and improve return on ad spend (ROAS).
• Elevate Apple Search Ads performance by implementing App Store Optimization (ASO) best practices to enhance visibility, boost app installs, and maximize conversion rates on iOS.
• Conduct comprehensive A/B testing on ad copy, landing pages, and bidding strategies to refine performance and drive key metrics including installs, registrations, trial sign-ups, and paid subscriptions.
• Analyze and adjust campaign performance, utilizing data insights to optimize budget allocation and expand successful strategies across Web and iOS platforms.
• Collaborate with Growth, Product, and Analytics teams to align SEM efforts with overarching business goals and integrate search campaigns into the overall growth strategy.
• Explore innovative and non-traditional approaches to paid search marketing, seeking out new avenues for user acquisition and growth.
• Stay informed on industry trends, search engine updates, and emerging best practices to maintain competitive and effective campaigns.

Required Skills

• Minimum of 4 years of hands-on experience in SEM, showcasing a proven ability to optimize and scale performance-driven search campaigns for Web and iOS platforms.
• Expertise in Google Ads, Apple Search Ads, Bing, keyword research, and optimization techniques.
• Strong analytical capabilities, proficient in tools such as Google Analytics, Google Ads, Apple Search Ads, and data visualization platforms (e.g., AWS Insights, Adjust, Looker, Tableau).
• Demonstrated success in scaling high-budget campaigns while enhancing efficiency and lowering customer acquisition costs (CAC).
• Experience with A/B testing, conversion rate optimization (CRO), and employing data-driven insights to enhance campaign performance.
• Excellent communication and teamwork skills, capable of collaborating across teams and presenting actionable insights to stakeholders.
• A growth mindset, driven by a passion for continuous experimentation, innovation, and optimization.
• Ability to thrive in a fast-paced, evolving environment and swiftly pivot based on market trends and performance.

Qualifications

• 4+ years of relevant experience in SEM and digital marketing, particularly within the digital subscription or wellness sectors is advantageous; a strong interest in yoga and wellness is highly regarded.

Career Growth Opportunities

This role offers significant potential for professional development and career advancement within a dynamic and growing organization. You will have ample opportunities to network with industry leaders, enhance your skills, and contribute to innovative initiatives.

Company Culture And Values

We foster a culture that values collaboration, resilience, and open communication. Our commitment to embracing progress over perfection and driving unified change makes us a compelling choice for individuals seeking meaningful work aligned with a purposeful mission.

Compensation And Benefits

• Employment Type: Full-time
• Location: Fully remote for candidates based in California, Arkansas, Minnesota, Florida, Tennessee, or Texas.
• Compensation: (85,000 – )100,000/year + equity options.
• Some travel may be required for in-person collaboration.

We are committed to ensuring equal employment opportunities for all individuals and provide reasonable accommodations for employees with disabilities. Employment remains on an ‘at-will’ basis.

Employment Type: Full-Time