Growth Marketing Manager Search Strategy Wfh (Remote)

Join our dynamic team as a Growth Marketing Manager, Search, where you will be instrumental in shaping our paid search initiatives. Our mission is to enhance well-being globally, and in this fully remote role, you will leverage your expertise to drive user acquisition through innovative and optimized search campaigns across both Web and iOS platforms. If you possess a proven track record of elevating high-performance search campaigns and are enthusiastic about keyword optimization, we are eager to connect with you.

Key Responsibilities

• Spearhead and refine SEM strategies on platforms such as Google Search, Apple Search Ads, and Bing, with a focus on growth for Web and iOS channels.
• Develop and amplify highly effective Web search campaigns utilizing advanced keyword optimization, bid management, and audience segmentation to increase conversions and enhance return on ad spend (ROAS).
• Scale Apple Search Ads performance by implementing App Store Optimization (ASO) best practices to enhance visibility, drive app installs, and maximize conversion rates on iOS.
• Conduct comprehensive A/B testing on ad copy, landing pages, and bidding strategies to boost performance metrics, including installs, registrations, trial sign-ups, and paid subscriptions.
• Analyze and optimize campaign performance, utilizing data insights for budget allocation and scaling successful strategies across Web and iOS platforms.
• Collaborate closely with Growth, Product, and Analytics teams to ensure alignment between SEM initiatives and broader organizational objectives.
• Explore and experiment with creative and unconventional methods in paid search marketing to discover new user acquisition opportunities.
• Stay abreast of industry trends, search engine updates, and emerging best practices to maintain competitive and effective campaigns.

Required Skills

• Over 4 years of practical experience in SEM, with a demonstrated ability to enhance and scale performance-driven search campaigns for both Web and iOS.
• Proficient in Google Ads, Apple Search Ads, Bing, keyword research, and optimization techniques.
• Strong analytical capabilities, with experience in tools like Google Analytics, Google Ads, Apple Search Ads, and data visualization platforms (e.g., AWS Insights, Adjust, Looker, Tableau).
• Knowledgeable in attribution models and their implications on performance marketing, including last-click attribution for accurate campaign performance analysis.
• Exceptional communication and collaboration skills, with an aptitude for working across teams and presenting actionable insights to stakeholders.
• A growth-oriented mindset, motivated by continuous experimentation, innovation, and optimization.
• Ability to thrive in a fast-paced environment, adapting swiftly to market trends and performance metrics.

Qualifications

• 4+ years of hands-on experience in SEM with a focus on driving growth strategies.
• Proven success in managing high-budget campaigns while achieving efficiency and reducing customer acquisition costs (CAC).
• Experience in digital subscription or wellness-oriented industries is beneficial; a passion for wellness and yoga is highly regarded.

Career Growth Opportunities

We foster a culture of continuous learning and innovation, providing ample opportunities for professional development and career advancement aligned with our mission.

Company Culture And Values

Our organization thrives on resilience, open communication, and collaboration. We believe in driving change and embracing progress, ensuring that our team members align with our commitment to winning together.

Compensation And Benefits

• Fully remote position available for candidates in California, Arkansas, Minnesota, Florida, Tennessee, or Texas.
• Competitive salary range: (85,000 – )100,000/year plus equity.
• Opportunities for in-person collaboration may arise for team projects.

Employment Type: Full-Time