Growth Marketing Specialist (Remote)

This is a contractor role lasting 6 months, with flexible remote work arrangements (within +/- 3 hours of the Singapore timezone). We may extend the work period based on performance.

Company Overview

Thomson Medical is a leading healthcare institution committed to providing high-quality and personalised medical services. We are embarking on an exciting digital transformation journey to enhance our core systems and end-user applications, creating digital and seamless experience for our patients and healthcare partners. As part of this initiative, we are seeking a motivated Growth Marketing Specialist (Contractor) to join our dynamic team.

Job Description

Thomson Medical is seeking a Growth Marketing Specialist to drive digital marketing campaigns and optimize funnel performance to maximize ROI and achieve growth targets for the Singapore market.

This role dedicates 70% of the time to managing paid media campaigns across search, social and display channels. The remaining 30% focuses on growth initiatives including funnel optimization, marketing automation, and channel experimentation.

What you’ll do:

• Manage paid search, social, and display advertising campaigns across platforms (Google Ads and Meta).
• Own campaign strategy, budget allocation, and performance optimization.
• Analyze data to identify trends and opportunities for growth.
• Develop A/B tests (or multivariate tests) to optimize conversion rates and reduce cost of acquisition (CAC).
• Set up and implement conversion tracking across platforms (Google Tag Manager, Meta Pixel)
• Monitor KPIs and create regular performance reports.
• Partner with SEO & Content team to align paid and organic search strategies, identifying keyword opportunities and content gaps to maximize search visibility and reduce CAC.
• Work on growth initiatives across the full funnel to drive user acquisition, engagement, and retention through rapid experimentation and optimization.
• Develop and optimize marketing automation workflows.

What are we looking for?

1) Experience and expertise:

• At least 3+ years of experience in digital marketing and paid media campaigns.
• A proven track record of optimizing paid campaigns to achieve measurable results.
• Bachelor’s degree in Marketing, Business, or related field.

2)Analytical and technical skills:

• Strong analytical capabilities with hands-on experience using marketing analytics tools.
• Proficiency in Google Analytics, Google Ads, and Meta Ads Manager.
• Familiarity with marketing automation and CRM platforms.
• Proficient in setting up and implementing conversion tracking across platforms (Google Tag Manager, Meta Pixel)
• Proficient in debugging tracking issues and validating data accuracy

3) Data-driven and solution-oriented:

• Exceptional problem-solving skills and the ability to make data-driven decisions.

4) Personal attributes:

• A continuous learner with a genuine interest in understanding the healthcare industry and staying updated on digital marketing trends and best practices.
• Highly organized and independent, while thriving in a collaborative and positive team environment.
• Self-motivated with a proactive approach to meeting and exceeding goals.

Nice to have:

• Strong copywriting skills.
• Knowledge about the healthcare industry.
• A portfolio and samples of your work.

What we offer:

• Learning opportunities.
• Remote and flexible working.
• Salary.

To Apply

If you are interested in this position, please send the following to audreyliu@thomsonmedical.com. Note that only candidates who are a good match will be contacted.

• A brief explanation of why you’re interested in the role.
• Your resume (PDF file).
• (Good to have) A portfolio and samples of your work.
• Your desired start date.
• Your expected salary (in your local currency).