Hcp Marketing Manager Gsa (Remote)

Hcp Marketing Manager Gsa | Insulet Corporation |Germany

Insulet started in 2000 with an idea and a mission to enable ourcustomers to enjoy simplicity, freedom and healthier lives through the useof our Omnipod® product platform. In the last two decades we have improvedthe lives of hundreds of thousands of patients by using innovativetechnology that is wearable, waterproof, and lifestyle accommodating.

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Hcp Marketing Manager Gsa | Insulet Corporation | Germany

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Position Overview:

Insulet Corporation is one of the fastest growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.

The HCP Marketing Manager is primarily responsible for developing & implementing regional HCP marketing strategy and tactics across Germany, Switzerland and Austria, leading to an acceleration of both patient acquisition and patient retention via HCP accounts across the region. The successful candidate will support the development and execution of the short and long term strategic plan, and refine best practice processes to ensure efficiencies and consistencies in the team’s execution.

This role sits within the GSA Marketing team, reporting into the Head of Marketing and working closely with the Consumer Marketing Manager and regional marketing specialists. The role will also be expected to work coherently with a wide range of external and with focus on internal regional stakeholders like Sales, Medical Affairs, Clinical Training, Legal. This position will also work closely with International HCP Marketing, International Digital Marketing, Sales & Inside Sales, Legal, Clinical Education, Medical, Regulatory & agency partners.

Responsibilities

Maintain an excellent understanding of the insulin pump, CGM, & hybrid closed loop market across the region; including motivations of Key Players (HCP, Patient, Payer, etc.), barriers to access, and identifying opportunities
Accountable for developing and supporting the execution of the strategic plan, annual plan, and product launches for HCP audiences
Prepare new product launches incl HCP multi-channel Marketing strategy
Act as the liaison for International HCP Marketing, Field Sales teams, Medical Affairs, and Clinical Education teams
Accountable for managing and leading event strategy for HCP events throughout the region
Responsible for MLR review for HCP marketing collateral
Develop and support relevant social media, digital activities, sales materials, and educational materials
Accountable for managing and executing the relationship and co-promotional opportunities with our Partner’s HCP Marketing counterparts
Partner with the Consumer Marketing Manager and Specialists on translation and ICR (in-country review) workflow management
Relationship management of aforementioned and other relevant internal stakeholders and third-party vendors (sponsorship and educational for HCP’s)

Required Leadership/Interpersonal Skills & Behaviors

Promotes an energetic, transparent and passionate culture dedicated to customer experience, innovation, collaboration, and delivery against goals
Openness to people management opportunities, and if presented – will manage and lead with a commitment to understanding, professional development, and team cohesion
Excellent communication and social skills.
Excellent organizational skills with the ability to project plan; ability to work in a complex and collaborative environment
Self-starter, team player and result oriented.
Easily adapts to new/changing environments

Required Skills and Competencies

Passion and drive to support people with Type 1 diabetes to live life to the fullest
German native speaker, Fluent in English; Dutch or French is a bonus
Versed in MS Office package (including excellence in PowerPoint), Adobe and database applications
Demonstrated ability to manage concurrent, complex, and cross-functional projects required

Education and Experience

Bachelor’s Degree in Marketing/Business/Engineering/ Science or equivalent experience is required
Experience in MedTech industry or pharma
Experience in diabetes is a bonus
Specific experience in HCP marketing is a bonus
Understanding of the EU Med Tech promotional guidelines for healthcare professionals and direct to consumer is a bonus

Additional Information