Head Of Growth (Remote)

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As Head of Growth, you will develop and execute an ABM strategy with sales, targeting high-value accounts through personalized, multi-channel engagement while managing digital marketing campaigns, optimizing performance based on data insights, and aligning efforts to maximize ROI and market competitiveness.

Summary Details

Role: Head of Growth

Seniority: Senior

Location: UK or Europe (100% remote)

Compensation: Rate dependent on local market location and experience

Responsibilities

ABM Plan Development and Execution

• Define, plan, and execute an account-based marketing strategy targeting high-value accounts, aligned with revenue and growth objectives.
• Work with sales to identify target accounts, segment them based on value and engagement potential, and create tailored engagement strategies for each segment.
• Develop and implement a multi-channel approach (email, social, paid media, content) that personalizes outreach and engagement to the needs of key accounts.

Sales and Marketing Alignment

• Partner closely with sale to ensure alignment on ABM goals, messaging, and account prioritization.
• Support sales with personalized content, battle cards, and ABM collateral, empowering them to nurture relationships and close deals within target accounts.

Digital Marketing Plan and Campaign Management

• Lead digital marketing plan across channels (paid search, SEO, social, email) to drive targeted traffic and engagement with key accounts.

Data Analytics and Performance Tracking

• Establish and track performance metrics across ABM and digital marketing campaigns, such as engagement rate, account penetration, pipeline growth, and ROI.
• Implement tracking and reporting processes to gain insights into account behavior and campaign performance, ensuring data-driven decision-making.
• Use analytics to continuously optimize ABM efforts, adjusting targeting, messaging, and channel strategy based on account engagement and conversion data.

Content Personalization and Customer Experience Management

• Collaborate with product marketerss to develop highly personalized content (e.g., case studies, videos, whitepapers) tailored to the challenges and goals of target accounts.
• Oversee the creation of account-specific landing pages, emails, and resource hubs, creating a consistent and engaging experience throughout the buyer journey.

Budget Management and ROI Optimization

• Manage the ABM and digital marketing budget, ensuring investments are directed to high-impact areas.
• Focus on optimizing cost-per-acquisition (CPA) and return on marketing investment (ROMI), reallocating resources as needed based on performance data.
• Regularly evaluate the performance of ABM tools, advertising channels, and agency partnerships, ensuring a high ROI across efforts.

Market Insights and Competitor Analysis

• Stay current with market trends, competitive moves, and evolving customer needs, using this knowledge to refine ABM strategies and digital marketing efforts.
• Conduct regular reviews of competitor strategies in ABM and digital marketing to identify gaps and opportunities.

Reporting and Communication

• Present campaign performance, key insights, and recommendations to SLT and cross-functional teams on a regular basis.
• Communicate progress, wins, and learnings from ABM and digital marketing campaigns to stakeholders, ensuring alignment on growth objectives.

Essential Skills & Experience

• At least 3 years of experience as Head of Growth or Head of ABM, with a minimum of 5 years of continuous experience in sales or marketing.
• Proven experience in B2B environments and understanding of B2B Journey
• Hands-on experience with ABM Strategy and Execution
• Digital omnichannel strategy and management (Google Ads, SEO, Paid advertising, LinkedIn)

Desirable Technical Skills

• Proficiency in using HubSpot, Cognism & Google Analytics
• Skilled in managing campaigns with LinkedIn Campaign Manager
• Revenue Operations Knowledge and Budget management
• Project Management skills
• Proficiency in ABM Tools

Personal Skills & Behaviours

• Passionate about results
• Possesses strong initiative & analytical skills
• Strong people management & project management skills

Qualifications

Any qualification or certification, however, experience will be highly regarded

We are an equal opportunities employer. If you require reasonable adjustments due to a disability, please raise this when invited to an interview, stating the adjustments needed

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