Head Of Influencer Marketing (Remote)

Job Overview:

We are seeking a dynamic and results-driven Head of Influencer Marketing to lead and elevate our influencer marketing strategy. As a key member of our marketing leadership team, you will be responsible for conceptualizing, executing, and scaling influencer-driven campaigns that align with our brand vision and objectives. This role requires a strategic thinker, a creative leader, and someone with deep knowledge of the influencer landscape and industry trends.

Key Responsibilities:

Strategy Development & Execution:

• Develop and implement comprehensive influencer marketing strategies that support brand objectives and drive customer acquisition, engagement, and retention across various platforms (Instagram, TikTok, YouTube, etc.).

Team Leadership:

• Lead and inspire a high-performing team of influencer marketing managers and coordinators, fostering a collaborative, innovative, and results-oriented work environment.

Campaign Management:

• Oversee the end-to-end execution of influencer campaigns, from strategy and ideation to negotiation, execution, and performance analysis. Ensure campaigns are on-brand, on-time, and within budget.

Influencer Partnerships:

• Cultivate and maintain strong relationships with influencers, talent agencies, and other industry partners. Identify and onboard influencers that resonate with our target audience and align with brand values.

Data-Driven Decision Making:

• Utilize analytics and insights to track the effectiveness of influencer campaigns. Monitor key performance metrics (KPIs) such as engagement, ROI, brand sentiment, and conversions to optimize future strategies.

Budget Management:

• Oversee the influencer marketing budget, ensuring efficient allocation of resources across campaigns while maximizing ROI.

Collaboration Across Teams:

• Work closely with cross-functional teams, including PR, Social Media, Creative, Product, and Brand Marketing, to ensure consistency in messaging and campaign alignment with broader marketing goals.

Stay Ahead of Trends:

• Keep up to date with emerging influencer marketing trends, platforms, and tools to continuously innovate and drive the effectiveness of campaigns.

Reporting & Stakeholder Communication:

• Provide regular reports to senior leadership on campaign performance, trends, and insights, while demonstrating the value and impact of influencer marketing on the business.

Qualifications:

Experience:

• 5+ years of experience in influencer marketing, with at least 2 years in a leadership role managing teams and multi-platform campaigns.
• Proven track record of driving successful influencer campaigns in fast-paced, high-growth environments.

Skills:

• Strong understanding of social media platforms, influencer marketing tools, and analytics.
• Exceptional negotiation and communication skills, with the ability to manage high-profile influencer relationships.
• Deep understanding of influencer types, from micro to celebrity-level influencers.
• Expertise in developing creative briefs, campaign guidelines, and performance tracking frameworks.

Analytical Mindset:

• Proficient in using data analytics tools (Google Analytics, Social Media Insights, etc.) to assess campaign performance and make data-driven decisions.

Creative Vision:

• Ability to think creatively and innovatively, developing influencer campaigns that resonate with target audiences and support broader marketing initiatives.

Education:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree a plus).

What We Offer:

• Competitive salary and benefits package.
• A dynamic and collaborative work environment.
• Opportunities for growth and career advancement.
• Access to cutting-edge tools and resources for campaign optimization.