Head Of Marketing (Remote)

Head Of Marketing | Activate Talent | Philippines

Job Title: Head of Marketing

Work Hours: Flexible with 4 hours overlap between 9:00 AM-5:00 PM EST

Salary Range: $1,800-$2,400 per month

Overview of the Role:

The Head of Marketing will be a key member of the executive team, responsible for driving the marketing strategy and execution for the brand. This role requires a strategic thinker with hands-on experience in leading growth, social media, and brand development at a hypergrowth DTC startup, particularly in the Consumer Packaged Goods (CPG) space. The ideal candidate will have a proven track record of scaling brands and delivering measurable results.

Responsibilities:

1. Strategic Leadership:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the brand.
• Align marketing initiatives with overall business goals and objectives, ensuring a cohesive brand message across all channels.

2. Brand Management:

• Oversee the development and implementation of brand guidelines to ensure consistency and integrity across all touchpoints.
• Lead creative direction and content strategy to build a strong, recognizable brand identity.

 3. Growth Marketing:

• Develop and manage multi-channel marketing campaigns, including social media, email marketing, influencer partnerships, content marketing, and SEO.
• Utilize data-driven insights to optimize campaigns and drive customer acquisition, engagement, and retention.

4. Paid Media:

• Plan and execute paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, and other emerging channels).
• Manage budgets and analyze performance metrics to maximize ROI on paid media investments.

5. Team Leadership:

• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Mentor and develop team members, providing guidance and support to help them achieve their professional goals.

6. Market Analysis:

• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Stay abreast of industry developments and emerging technologies to ensure the brand remains ahead of the curve.

7. Collaboration:

• Work closely with cross-functional teams, including product development, sales, and customer service, to ensure a seamless customer experience.
• Collaborate with external partners, agencies, and vendors to enhance marketing efforts.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 6+years of experience in marketing, with a focus on brand management and growth at a hypergrowth DTC startup, preferably in the CPG space.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and customer acquisition.
• Strong expertise in digital marketing, including social media, content marketing, SEO, and paid media.
• Excellent leadership and team management skills, with a history of building and leading high-performing teams.
• Data-driven mindset with strong analytical skills and the ability to translate insights into actionable strategies.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Self-starter with a proactive approach and the ability to thrive in a fast-paced, dynamic environment.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home