Influencer Marketing Manager (Remote)

Position Overview

**This role is on a full time contract basis to start with the opportunity to transition to a full time employee position. **

We’re looking for a social-obsessed, experienced marketing and people leader. In this role, you will lead our current influencer marketing activities and develop our program to the next level. You will play a pivotal role in overseeing the efforts to strategize content angles, source and manage relationships with content creators, write content briefs and manage the overall creator content workflow to deliver high performing content that drives customer engagement, brand awareness, and revenue growth. You will also lead the charge to develop a paid influencer program for Lilac St. This role works closely with our paid media agency as well as our organic social, creative, marketing, and product teams to ensure that our content and partners resonate with our audience and deliver results. 

Key Responsibilities

Content Strategy & Execution

• Develop and implement a comprehensive creator content strategy that supports both paid and organic channels (paid media, our social media channels, etc.).
• Direct the creation of creator content for organic social and paid social channels
• Developing content ideas in partnership with our paid media agency and internal marketing team
• Recruiting and managing content creators to product videos/static assets
• Writing briefs for content and reviewing / providing feedback on assets to ensure they are followed
• Managing and organizing all of our content assets, including rights usage terms so that we are always using the right content
• Planning our ongoing content pipeline so that we are building the volume, types, and quality of content that we need for ongoing ads and organic social media

Creator Content Program Management

• Manage the content creator relationships including sourcing, contracting, briefing, deadline adherence, invoicing/payment, day to day communication, and rights management
• Oversee the collection, organization, and use of user-generated content, including usage rights management
• Program budget management and tracking
• Add the strategic part of the role
• Write briefs
• Trafficking post receipt for in house edits
• Negotiations with creators
• Contract strategy
• coordination/project management
• Budget management
• Creator Marketplace strategy and management
• Develop program strategy to drive expansion and efficiency of spend and process (continuous improvement mindset)

Influencer Affiliate Program Management

• Manage our influencer affiliate program including crafting and delivering brand and product information, facilitating free product gifting, and program performance reporting
• Strategy
• Marketing technology strategy and oversight (Affiliately, Grin)
• Drive revenue growth
• Performance reporting
• Develop and recommend program development strategy including marketing technology optimization and revenue growth initiatives

Gifting Influencer Program

• Manage the gifting influencer program
• Set strategy, manage budget, direct outreach efforts, and track performance

Paid Influencer Program Development

• Lead the effort to launch a paid influencer program
• Manage paid influencer program, inclusive of defining the partnership strategy and budget, outreach and contract negotiation, content briefing and overall process

Program Management

• Maintain organization of contracts and content 
• Manage usage rights of content to ensure compliance and continued ad performance without gaps or sudden stoppage
• Proactive communication to paid media team
• Detailed record keeping to ensure paid media and organic social teams are kept up to date with accurate partner and content information

Data Mindset

• Set and report on program KPIs including spend, revenue generation, customer acquisition

Qualifications

• 3-5 years of experience working with content creators and influencers. Proven track record of managing partners and content development processes for paid social ads and organic social channels
• Creative mindset with the ability to ideate compelling content
• Experience collaborating with paid media teams and creating content that drives ROI in ad campaigns
• Strong working knowledge of the competitive landscape, especially small to mid-scale CPG & personal care brands
• Ability to interpret data and translate insights into actionable content strategies
• Exceptional attention to detail and excellent writing, editing and communication skills
• Familiarity with beauty and skincare trends is a plus.