Integrated Campaigns Lead And Demand Generation Wfh (Remote)

Join our team as the Demand Generation and Integrated Campaigns Lead, where you will play a pivotal role in driving growth through innovative marketing strategies. This fully remote opportunity allows you to lead efforts in engaging target audiences, collaborating with cross-functional teams, and ultimately contributing to our mission of enhancing real-time interactions across industries.

Key Responsibilities

• Strategically develop and implement initiatives to boost brand visibility and generate high-quality leads through both digital and traditional marketing channels.
• Collaborate with diverse internal teams—including Content, Design, Social, Product Marketing, Sales, and Operations—to create and execute integrated marketing campaigns aligned with business objectives.
• Own and oversee the execution of various demand generation initiatives, encompassing outbound campaigns, awareness programs, content promotions, and sales-focused efforts.
• Spearhead Account-Based Marketing (ABM) strategies to foster engagement with targeted accounts, driving measurable outcomes.
• Coordinate both digital and in-person event execution, partnering with the product marketing team to ensure successful webinars, logistical support, and effective follow-ups to achieve lead generation goals.
• Collaborate closely with content and product marketing teams to design and optimize nurture programs that guide prospects through the sales funnel, enhancing engagement and conversion rates.
• Work in tandem with business development and sales teams to create impactful training and enablement materials for successful campaign execution.
• Define clear KPIs for each campaign, analyze performance metrics, and leverage data-driven insights to refine and enhance marketing strategies.

Required Skills

• A minimum of 5 years of experience in demand generation and campaign management, with a demonstrated track record of driving growth within a B2B SaaS context.
• Proficiency in utilizing tools such as Salesforce CRM, Marketo, and 6sense, particularly for Account-Based Marketing initiatives.
• Expertise in managing multiple projects and priorities, ensuring timely and effective execution of campaigns.
• Strong collaborative leadership skills, with the ability to guide teams while also engaging in hands-on execution.
• Proven ability to develop and implement multi-channel strategies that effectively drive revenue.
• In-depth understanding of both traditional and digital demand generation channels.
• Agility and adaptability in fast-paced environments, with a proactive approach to learning new tools and technologies.
• Creative problem-solving skills, demonstrating an ability to find innovative solutions to challenges.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline is preferred.

Career Growth Opportunities

By joining our innovative company, you will have the opportunity to shape the future of real-time interactions and contribute meaningfully to building exceptional digital experiences. We are committed to your professional growth, providing avenues for skill enhancement and career progression.

Company Culture and Values

We pride ourselves on fostering a diverse and inclusive workplace that encourages creativity and innovation. You will be part of a supportive team environment that values your ideas and initiatives, allowing you to thrive both professionally and personally.

Compensation And Benefits

• Competitive salary ranging from (100K to )130K, depending on experience and location.
• Stock options.
• Comprehensive health benefits.
• Flexible work policies.
• Strong commitment to professional development and recognition.
• Equal opportunity employer, promoting diversity in the workplace.

Employment Type: Full-Time