Integrated Campaigns Lead Demand Generation Wfh (Remote)

We are looking for a dynamic and results-driven Demand Generation and Integrated Campaigns Lead to join our esteemed organization. In this pivotal role, you will be instrumental in designing and executing high-impact marketing strategies that drive lead generation, enhance brand awareness, and contribute to our overall revenue growth.

Key Responsibilities

• Design and implement multi-channel marketing initiatives across digital and traditional platforms, including email, social media, content marketing, paid advertising, and events.
• Strategize and deploy lead generation tactics aimed at attracting premium prospects and guiding them seamlessly through the sales process.
• Coordinate and assess the success of integrated marketing campaigns, partnering with cross-functional teams such as content, design, sales, and product marketing.
• Formulate and execute account-based marketing (ABM) strategies targeting high-value accounts to optimize engagement and conversion.
• Organize and facilitate engaging webinars, online events, and, when applicable, in-person gatherings, ensuring comprehensive execution and follow-up.
• Craft and implement lead nurturing programs designed to enhance the customer journey and boost conversion rates.
• Collaborate closely with the sales team to provide necessary training, resources, and alignment to ensure marketing and sales objectives are met.
• Monitor campaign performance, scrutinize key metrics, and leverage data insights to refine strategies and enhance return on investment.
• Stay informed of emerging marketing technologies and strategies to maintain a competitive edge in the industry.

Required Skills

• 5+ years of experience in demand generation and campaign management within a B2B SaaS environment.
• Proficiency in marketing automation platforms (e.g., Marketo, Pardot), CRM systems (e.g., Salesforce), and ABM platforms (e.g., 6sense).
• Demonstrated expertise in managing multiple projects concurrently while delivering on time and within budget constraints.
• Exceptional communication, collaboration, and interpersonal abilities.
• A data-informed mindset with a strong capability to analyze campaign outcomes and make decisions based on empirical evidence.
• A genuine passion for technology coupled with an understanding of the rapidly evolving digital landscape.
• A creative and innovative approach, characterized by a proactive attitude.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related discipline is required.

Career Growth Opportunities

Joining our team presents a unique chance to significantly impact our company’s trajectory while advancing your professional journey in a cutting-edge industry.

Company Culture And Values

Become part of a forward-thinking company heralding advancements in real-time communication technology, fostering a collaborative and rewarding work environment.

Networking And Professional Opportunities

This role offers numerous opportunities for networking and skill enhancement, enabling you to connect with industry leaders and experts while contributing to impactful projects.

Compensation And Benefits

• Competitive salary and an attractive benefits package, which includes stock options and comprehensive health insurance.
• Flexible work arrangements that support a remote work environment.

Employment Type: Full-Time