Integrated Campaigns Lead For Demand Generation Wfh (Remote)

We are looking for an ambitious and driven Demand Generation and Integrated Campaigns Lead to join our innovative team. This pivotal role will significantly contribute to our revenue growth by crafting and implementing cutting-edge marketing campaigns aimed at lead generation and enhancing brand recognition.

Key Responsibilities

• Spearhead the creation and execution of multi-channel demand generation strategies leveraging both digital and traditional marketing channels, including email, social media, content marketing, and paid media.
• Collaborate with cross-functional teams such as marketing, sales, and product to develop and implement cohesive campaigns that nurture leads throughout the sales pipeline.
• Oversee the planning, execution, and performance analysis of all marketing campaigns, ensuring alignment with key performance indicators (KPIs) and revenue objectives.
• Design and execute Account-Based Marketing (ABM) initiatives to effectively target and engage strategic accounts.
• Organize and evaluate the success of webinars, conferences, and other promotional events.
• Work in close partnership with the sales team, equipping them with the essential tools and resources to engage prospects effectively.
• Continuously assess campaign performance, identifying areas for optimization and enhancement.

Required Skills

• Minimum of 5 years of experience in B2B demand generation, particularly in a SaaS setting, with a proven track record.
• Proficient in marketing automation platforms (e.g., Marketo, Pardot), CRM solutions (e.g., Salesforce), and ABM tools (e.g., 6sense).
• Exceptional project management capabilities, with the ability to handle multiple projects simultaneously while meeting deadlines and budgetary constraints.
• Strong analytical mindset, with the proficiency to utilize data analytics for informed campaign decision-making and return on investment (ROI) evaluation.
• Excellent communication and interpersonal skills, with a demonstrated ability to engage effectively with stakeholders at all organizational levels.
• Genuine interest in technology and staying abreast of the latest marketing trends.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline is required.

Career Growth Opportunities

This role offers the exciting potential for direct contributions to the company’s growth trajectory, paving the way for professional development and career advancement within a cutting-edge organization.

Company Culture And Values

Become a part of a dynamic company that is transforming real-time communication. Our culture promotes collaboration, innovation, and a deep-rooted passion for technology.

Compensation And Benefits

We offer a competitive salary, stock options, comprehensive health insurance, and flexible work arrangements designed to support your overall well-being and work-life balance. Join us to make a real impact in a fast-paced and evolving company.

Employment Type: Full-Time