Key Account Sales Manager (Remote)

Job Title: Key Account Sales Manager – B2C 

Industry: Food and beverage

What You’ll Do

The Key Account Sales Manager (KASM) is accountable for the achievement of account-specific goals including volume objectives, forecast accuracy, promotional execution, distribution targets, new item speed to shelf, SRP management, retail execution and distributor management. As the KASM you will deliver creative, fact-based solutions and thought leadership for your accounts. In this position you will be responsible for customer headquarter calls and managing the business flow with the broker networks on the business where applicable. This position reports to the National Sales Manager of B2C Sales.

• Achieve sales objectives and specific volume goals through execution of account plans and brand strategies
• Focus on implementation of optimal AMPPS (assortment, merchandising, price, promotion and shelving) by account
• Develop and deliver customer plans to achieve objectives within budget, and short- & long-term solutions through best practice thought leadership
• Manage trade funds to support marketing and promotional plans, determining pricing and distribution and negotiating with accounts in a direct and in-direct sales environment
• Work closely with Category Management, Trade Marketing and other team members to produce timely business updates for senior leadership
• Collaborate with Customer Service, Demand Planning, and Chaucer internal teams to manage supply chain both directly and indirectly to deliver goods in timely and efficient manner
• Will partner with the Project & Portfolio Manager on new product development
• Provide strategic direction and guidance to broker team to support AAMPS planning and customer meetings
• Will support the growth of / manage accounts for both branded (Crunchies) and private label business?
• Manage broker partners through meetings (in person and virtual), scorecard creation and clear communication and follow-up to ensure execution excellence
• Attend all scheduled trade shows throughout the year

What You’ll Bring To Chaucer

• Negotiation skills
• Strong communication skills
• Creative sales skills with the ability to influence stakeholders and overcome obstacles

You are…

• A team-player who share best practices and is open to learn from other team members
• A thought leader who leverages data and resources with account and peers
• Creative and persistent in managing accounts through innovative sales programs and overcoming obstacles
• Goal-oriented: Take initiative to build rapport, establish account-specific plans, and achieve/exceed sales goals.
• An experienced negotiator with proven outcomes
• A strong communicator: Both verbally to build retailer relationships, and in writing to accomplish follow-up. Strong listening skills and adaptability to adjust style and message based on customer cues.

You have…

• Minimum of 8 years of CPG experience in Sales, Account Management, Marketing, Category Management, or related field
• Expert knowledge of concepts within the sales function and basic knowledge in other areas, such as sales operations, supply chain, and marketing
• Excellent verbal and written communication skills and story-telling ability
• Proficiency in Microsoft office, including PowerPoint and Excel, required
• Experience using a Trade Management system to manage planning and customer P&Ls
• Experience managing grocery distributors and downstream retailers
• Club experience is a plus but not required
• Demonstrated ability to negotiate and influence outcomes with both internal and external contacts
• The ability to apply financial data to make decisions and influence outcomes. This includes margins, retail math, forecast/projections, velocities, and other analytical skills not mentioned
• The ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through
• The ability to craft comprehensive, fact-based selling stories through knowledge of syndicated data platforms (SPINs)
• Up to 15-20% travel required