Lead Generation Specialist (Remote)

We are seeking a highly skilled Lead Generation Specialist with a proven track record in identifying, qualifying, and managing leads to support our sales and business growth efforts. This role involves utilizing platforms like Apollo.io and LinkedIn Sales Navigator to compile targeted lead lists, maintaining a well-organized CRM database, and closely collaborating with the sales team to refine strategies. The ideal candidate is data-driven, detail-oriented, and experienced in industries like business funding or financial services.

Core Tasks:

• Utilize tools like Apollo.io, LinkedIn Sales Navigator, and other lead-generation platforms to identify, scrape, and compile high-quality lead lists.
• Prequalify leads based on pre-determined criteria, ensuring they align with the company’s ideal customer profile.
• Organize and maintain an updated lead database within CRM systems such as PipeDrive and HubSpot, ensuring accurate records of prospect details and interactions.
• Track and analyze key lead-generation metrics, including the volume of leads sourced, qualification rates, and conversion rates.
• Collaborate closely with the sales team to understand target demographics and refine lead-generation strategies accordingly.
• Develop and maintain Standard Operating Procedures (SOPs) for lead-generation activities and update them regularly to improve efficiency.
• Monitor and stay updated on industry trends, competitor activities, and market shifts to identify new lead-generation opportunities.

Must-Haves:

• 3+ years of experience in lead generation, preferably within business funding, financial services, or similar industries.
• Advanced proficiency with Apollo.io or equivalent lead-generation platforms.
• Experience using and managing CRM systems like PipeDrive and HubSpot.
• Strong organizational and data management skills, with the ability to handle large volumes of lead data accurately.
• Familiarity with metrics tracking and reporting using tools like Excel or Google Sheets.
• Excellent written and verbal English communication skills.



Nice-to-Haves:

• Background in a sales or appointment-setting role, with knowledge of the sales process.
• Experience working in a start-up or SMB-focused environment.
• Familiarity with additional lead-generation tools such as Crunchbase, ZoomInfo, or similar databases.
• Knowledge of the alternative lending or business funding landscape.