Lifecycle Marketing Manager Wfh (Remote)

Job Overview

Join our innovative, fully remote team as a Lifecycle Marketing Manager, where your expertise in B2C marketing will drive customer retention and enhance revenue growth. This full-time position requires availability during EU hours (GMT) and is ideal for individuals passionate about direct-response marketing and customer loyalty.

Key Responsibilities

In this pivotal role, you will orchestrate retention strategies aimed at elevating customer loyalty, increasing lifetime value, and generating consistent back-end revenue. You will collaborate with a talented team of over 30 professionals, employing data-driven methods to design, test, and refine programs that solidify customer relationships. Your primary responsibilities will include:

• Crafting and optimizing impactful email and SMS campaigns designed to engage, retain, and win back customers.
• Implementing strategies to enhance customer Lifetime Value (LTV) and Average Order Value (AOV).
• Establishing and tracking retention-focused KPIs to evaluate success and inform adjustments.
• Managing and refining our loyalty program to offer compelling rewards and personalized incentives.
• Developing automated workflows that engage customers throughout their journey.
• Conducting A/B testing to refine campaigns, messaging, and offers for optimal results.
• Segmenting audiences to tailor messaging based on customer data effectively.

Required Skills

To excel in this role, you should possess:

• 7-10 years of experience in performance marketing, lifecycle marketing, retention, or email marketing within a B2C context.
• Proficiency in managing large databases (1M+ contacts preferred) and familiarity with customer communication platforms such as Klaviyo and Attentive.
• A results-driven mindset with a focus on measurable goal achievement.
• Strategic thinking abilities combined with meticulous attention to detail.
• Adaptability to thrive in a dynamic work environment.
• Excellent time management skills for effective prioritization of multiple projects.
• A proactive approach to problem-solving with a commitment to completing tasks.

Qualifications

Ideal candidates will have a successful track record in product launches, email campaigns, and customer acquisition. A Bachelor’s degree in Marketing, Business, or a related field is preferred.

Career Growth Opportunities

At our company, you’ll find numerous avenues for professional development, with opportunities to contribute to our expanding global mission. This role not only allows you to enhance your career but also enables you to make a significant impact in the wellness industry.

Company Culture And Values

We pride ourselves on fostering a collaborative and inclusive team environment that values creativity, innovation, and growth. Our diverse, global team is dedicated to empowering women’s health through natural, science-based wellness products, creating meaningful outcomes for our customers and communities.

If you are enthusiastic about retention marketing and ready to join a forward-thinking team, we invite you to apply. Please submit your CV in English to embark on a rewarding journey with us.

Employment Type: Full-Time