Manager Digital Marketing Strategy (Remote)

The Manager – Digital Marketing Strategy will be responsible for planning and executing digital marketing strategies that align with the company’s business objectives. This role is pivotal in driving growth and enhancing brand awareness through multi-channel digital marketing efforts, including Meta (Facebook, Instagram), Google, content marketing, email marketing, and more.

Key Responsibilities:

– Creative Strategy & Vision: Lead the development of innovative creative strategies that align with client business goals, driving engagement, brand awareness, and measurable results. Translate client objectives into visionary creative concepts across all platforms.

– Strategic Campaign Development: Oversee the strategic planning and execution of integrated marketing campaigns, ensuring alignment with overarching brand strategy. Craft unique, forward-thinking approaches to digital storytelling and brand positioning.

– Cross-Platform Creative Direction: Guide and manage the creative process across all digital channels, including social media (Meta, Google Ads, TikTok), content marketing, and email. Ensure creative consistency and impact across platforms, with a focus on maximizing engagement.

– Content Ideation & Development: Provide leadership and creative direction for content production, including visual assets, video, copy, and interactive experiences. Ensure all content reflects brand voice and strategic intent, fostering creative collaboration across teams.

– Performance Monitoring & Creative Adaptation: Analyze campaign performance data to inform creative decision-making. Continuously refine creative concepts based on real-time results, ensuring campaigns stay dynamic, responsive, and effective.

– Leadership & Team Collaboration: Lead, inspire, and mentor creative teams, fostering a culture of innovation and collaboration. Partner closely with strategy, sales, and product teams to ensure cohesive execution of creative and marketing strategies.

– Creative Budget Oversight: Manage the creative aspects of marketing budgets, ensuring that creative production and media spending deliver optimal ROI. Balance cost-efficiency with high-quality output.

– Trendsetting & Innovation: Stay ahead of industry trends, emerging technologies, and cultural shifts. Use this knowledge to drive fresh, innovative creative ideas that keep brands on the cutting edge of digital marketing.

Qualifications:

– Proven experience in digital marketing strategy, ideally with a minimum of 5+ years in a similar role.

– Expertise in managing campaigns across multiple platforms, including Meta, Google Ads, content marketing, and email marketing.

– Strong portfolio showcasing exceptional creative work.

– Strong understanding of SEO, SEM, and analytics tools such as Google Analytics.

– Excellent leadership, communication, and project management skills.

– Ability to create and approve content that resonates with target audiences.

– Data-driven mindset, with the ability to derive insights from analytics and optimize strategies accordingly.

End Results:

– Increase in brand awareness and customer engagement across digital channels.

– Achievement of business objectives through effective digital marketing strategies.

– Significant improvement in ROI from digital marketing activities.

– Growth in lead generation, conversion rates, and overall sales.

What you’ll get…

– Salary in $s

– A friendly, flexible working environment with WFH option

– Exposure to working with international clients (Australia)

– Growing firm, plenty of opportunities for career progression

This position requires someone with a strategic mindset, a passion for digital marketing, and the ability to drive business results through effective planning and execution.