Manager Marketing (Remote)

Truthfulness | Fairness | Value | Loyalty

As one of Canada’s largest insurance providers, Western has more than 220 locations across Canada. With over 2,100 team members, our actions are anchored in our Guiding Principles, Truthfulness, Fairness, Value, and Loyalty. We take care to deliver the right insurance solution every time so our customers can live confidently.

MANAGER, MARKETING

Lead the localization and go-to-market strategy and execution for great product launches and make an impact on a growing business!

Reporting to the Vice President, Marketing, Brand and Western Communities Foundation, as the Marketing Manager you are responsible for managing overall marketing activities and long-term marketing strategies. Acknowledging the direct connection between employee and customer experience, we are responsible for supporting enterprise initiatives that guide our people in all aspects of work enablement, performance, and well-being while creating strategies and initiatives to support our brand reputation and enterprise revenue-driving activities.

Here is what a typical day looks like

• Managing and facilitating marketing campaigns ensuring alignment with sales activities based on national, regional, and local market needs and marketing budgets
• Creating and publishing marketing material including planning and execution across multiple channels
• Conducting market research and analysis, presenting findings and making recommendations
• Driving end-to-end lifecycle strategies and campaigns across the customer journey and customer segments
• Using data to inform decision making, leveraging insights to define and pivot on strategies to build effective marketing campaigns and initiatives
• Leveraging research, competitive analysis, customer-first thinking, and best practices to differentiate our value proposition, products, and services in the market
• Developing quarterly and annual plans that help acquire, grow, and retain business
• Leading development and implementation of marketing automation technology to improve workflows and the customer journey and support product growth with existing customers
• Leading key customer retention and engagement strategies to deepen relationships and build value
• Acting as the product marketing leader with internal business partners, being at the table for product and program creation, delivery and sales
• Managing fluctuating marketplace needs and priority items with agility
• Working with the internal business partners to ensure they are receiving value
• Building, driving and sustaining an engaged, high-performance team

Our Team Environment

We work together every day to build authentic relationships with our customers and with each other. We enjoy a fast-paced, multi-faceted environment that requires flexibility and adaptability to the many challenges and changes we face. We value hard work and the ability to negotiate and communicate effectively with all levels of the organization.

The value you bring

• 8-10 years of marketing experience in direct-to-consumer businesses
• Bachelor’s degree in marketing or equivalent work experience
• Dynamic personality able to effectively engage and influence a variety of audiences
• Excellent negotiation techniques, result-oriented, strong visioning and good judgment skills
• Ability to execute sophisticated precision marketing plans with a data-driven approach
• A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, business philosophies, and advanced analytics Knowledge

• Hours: Full Time – 37.5/week
• Location: Remote
• Job Requisition #81087
• Salary: $90,000 – $130,000 per year

What if I don’t meet every requirement?

If you’re excited about the role but your experience doesn’t check every box – we still encourage you to apply. You may be the right person for this role – or we might have another that suits you even better!

At Western, we are dedicated to building a diverse, inclusive, and authentic workplace in the communities we work and live in If you have questions or require accommodation, please reach out to us.

Health and Wellness

We take pride in providing programs that add value to our people’s lives – after all, they are our greatest asset. Eligible employees receive a competitive compensation package consisting of 3 weeks’ vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits, including a health care spending account.

For over 20 years, supporting our local communities has been a part of everything we do – it’s engrained in our culture though the Western Financial Group Communities Foundation.

Note: Please review the Internal Applicant Policy on WestConnect