Manager Of Field Marketing Programs Wfh (Remote)

Job Overview

We are in search of an accomplished Manager, Field Marketing Programs to spearhead our marketing initiatives within retail environments. This role offers a unique opportunity for you to bridge the gap between our marketing department and retail locations, ensuring seamless execution of our marketing strategies, store renovations, and product displays.

Key Responsibilities

• Strategic Marketing Implementation: Formulate and execute comprehensive plans for launching marketing campaigns and store projects effectively.
• Effective Communication: Serve as the primary point of contact for ensuring clear and concise communication among the marketing, operations, and retail teams.
• Problem Anticipation and Resolution: Proactively identify potential challenges and keep relevant parties informed to maintain project timelines.
• Sales and Merchandising Insights: Provide critical sales and merchandising intelligence to guide marketing and operational decisions.
• Product Placement Management: Supervise the strategic placement of products in accordance with established plans and seasonal demands.
• Store Layout Optimization: Recommend enhancements for store layouts to maximize product visibility and customer engagement.
• Operational Assessments: Conduct regular site visits to evaluate store conditions, product placements, and promotional displays, identifying areas for enhancement.
• Advocacy for Innovation: Suggest improvements for products and services aimed at boosting sales performance.
• Vendor Collaboration: Work in partnership with vendors and maintenance teams to ensure timely setup of displays and merchandise.
• Market Intelligence Sharing: Contribute valuable insights from the field to keep us competitive.
• Promotional Material Oversight: Manage the strategic placement of promotional items to capture customer attention.
• Logistics Coordination: Collaborate with store teams to ensure a smooth delivery and assembly of materials for store resets or renovations.
• Additional Project Engagement: Willingly undertake supplementary projects that align with our organizational objectives.

Required Skills

• Strong expertise in marketing principles and retail operations.
• Exceptional verbal and written communication abilities.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Demonstrated leadership and organizational capabilities.
• Financial acumen with the ability to interpret profit and loss (P&L) and capital expenditure (CapEx) reports.
• Proactive problem-solving skills and a positive mindset.

Qualifications

• Bachelor’s degree in marketing, business administration, or relevant experience.
• 5-7 years of experience in field marketing or retail operations.
• Proven leadership experience in store merchandising, particularly in the convenience store sector.
• A valid driver’s license with a spotless driving record.

Career Growth Opportunities

This position presents significant prospects for professional development, placing you at the forefront of our marketing initiatives and enabling you to undertake additional responsibilities that may lead to elevated roles within the organization.

Company Culture And Values

Our organization champions a collaborative and proactive work environment, where we prioritize open communication, innovation, and the recognition of contributions from team members. We are committed to supporting your professional growth.

Networking And Professional Opportunities

Joining our team offers you the chance to connect with industry professionals, expand your network, and refine your skills collaboratively within a thriving environment.

Employment Type: Full-Time