Marketing Analyst (Remote)

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

Key Responsibilities

• Generate regular reports on key metrics, including sales growth, retention rates, campaign performance, and ROI.
• Ensure the accuracy and completeness of marketing data by consolidating information from various sources.
• Develop dashboards and visualisation tools to present marketing performance data in an accessible and actionable format.
• Design and set up controlled experiments to test marketing hypotheses and strategies.
• Analyse test results to identify insights, trends, and opportunities for optimisation.
• Collaborate with cross-functional teams to implement learnings from tests and drive continuous improvement.
• Establish and maintain a centralised repository for all marketing data and metrics.
• Ensure data integrity and consistency across different systems and platforms.
• Implement data governance best practices to maintain the reliability and accuracy of marketing metrics.
• Segment member data to create personalised marketing communications and experiences.
• Develop targeted messaging and content based on member preferences and behaviour.
• Implement AI-driven recommendation engines to enhance cross-selling and upselling opportunities.
• Conduct market research to identify industry trends, consumer preferences, and competitive landscape.
• Analyse competitor strategies and marketing tactics to identify opportunities and threats.
• Provide strategic recommendations based on market insights to drive competitive advantage.
• Leverage artificial intelligence and machine learning algorithms to identify patterns and trends in marketing data.
• Utilise AI-powered tools for predictive modelling and optimisation of marketing strategies.
• Continuously explore new AI technologies and methodologies to enhance marketing analytics capabilities.

KEY PERFORMANCE INDICATORS

• Metric Availability & Accuracy: Ensure that all metrics are consistently available and accurate, with minimal discrepancies or errors.
• Number & Timeliness of Test Readouts: Conduct a specified number of marketing tests within designated timeframes and provide timely readouts of test results for decision-making.
• Data Integrity & Governance: Maintain high standards of data integrity and governance to ensure the reliability and consistency of marketing data.
• Impact on Strategic Decision-making: Measure the impact of marketing analytics insights on strategic decision-making processes and business outcomes.
• Continuous Improvement: Demonstrate a commitment to continuous improvement by implementing learnings from test results and optimising marketing strategies accordingly.

Ideal Profile

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has extensive experience and evidence of achieving exceptional results in Data Analytics
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

What’s on Offer?

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Robust Data Infrastructure: Enjoy data infrastructure that ensures reliable and efficient access to high-quality data, enabling you to perform accurate and timely analyses.
• Diverse Data Sources: Access to a wide range of data sources (e.g. customer data, financial data, operational data, market research) allows for comprehensive and multi-faceted analyses.