Marketing And Public Relations Manager (Remote)

Job description / Role

Company Description

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Job Description

As a Marketing and Public Relations Manager, you will be responsible for creating and implementing marketing strategies, enhancing brand awareness, and managing the hotel’s public relations to promote a positive image.

Key Responsibilities :

Marketing Strategy and Execution:

– Develop and implement integrated marketing strategies to increase hotel visibility, drive occupancy, and enhance guest engagement.
– Manage digital and offline marketing campaigns, ensuring alignment with the hotel’s overall business goals.
– Coordinate with internal teams (sales, events, F&B) to create marketing content and promotions.

Brand Management:

– Ensure that all marketing materials and communications are consistent with the hotel’s brand identity and messaging.
– Maintain brand integrity across all marketing and public relations initiatives.

Public Relations:

– Build and maintain strong relationships with media, bloggers, influencers, and key stakeholders.
– Draft and distribute press releases, news articles, and other media materials to promote hotel events, offers, and news.
– Organize media events, press conferences, and influencer visits to enhance media coverage.

Crisis Management and Communications:

– Develop and implement crisis communication strategies to manage negative publicity or unexpected events.
– Act as the main point of contact for the media during a crisis, ensuring clear and timely communication.

Content Creation and Management:

– Oversee the creation of marketing collateral such as brochures, videos, and photography.
– Manage the hotel’s website, ensuring up-to-date information and engaging content.
– Create and manage content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.

Advertising and Campaign Management:

– Plan and execute advertising campaigns in print, digital, and social media to promote hotel services, packages, and special events.
– Manage relationships with external advertising agencies and media outlets to ensure successful ad placements.

Media Relations:

– Proactively pitch stories and hotel news to local, national, and international media outlets.
– Monitor media coverage and maintain media databases.

Event Planning and Publicity:

– Plan and promote hotel events such as product launches, themed nights, and partnership activities.
– Ensure effective publicity for hotel-hosted events, including press coverage and social media engagement.

Digital Marketing and SEO:

– Lead online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and email marketing.
– Optimize website content to enhance traffic and conversion rates.

Market Research and Analysis:

– Conduct market research to understand consumer trends, competitor activities, and media preferences.
– Analyze marketing and PR campaigns to measure their effectiveness, using key performance indicators (KPIs) like ROI, engagement rates, and media reach.

Partnerships and Sponsorships:

– Identify and manage partnerships with tourism boards, local businesses, and event organizers to boost the hotel’s presence.
– Negotiate sponsorship deals to further promote the hotel’s brand.

Budget Management:

– Develop and manage the marketing and PR budget, ensuring cost-effectiveness in all activities.
– Monitor campaign expenditures and report on budget performance.

Qualifications

– Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
– 3-5 years of experience in marketing and public relations, preferably within the hospitality industry.

Skills:

– Excellent verbal and written communication skills in English; proficiency in Arabic is an added value.
– Strong understanding of digital marketing, social media, and public relations.
– Proficiency in marketing software, content management systems (CMS), and analytics tools (Google Analytics, etc.).
– Ability to build and maintain strong media relationships.
– Exceptional project management and organizational skills.

Additional Information

Your team and working environment:

– Pullman Dubai Downtown is a cosmopolitan 5 star hotel located in Business Bay district in close proximity to the Burj Khalifa, Dubai Mall and the Dubai Downtown area with stunning views of the Dubai Skyline and Dubai Water Canal.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making “Feel Welcome” resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels’​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.