Marketing Communications Campaign Manager Solutions Segments (Remote)

This position reports to

Marketing Comm Manager, ELDS

Your Role And Responsibilities

In this role, you will be responsible for end-to-end campaigns for the Sales & Solutions business unit and customer segment campaigns for the Distribution Solutions division (ELDS) within Electrification. You will develop and implement global MarComs plans that span the different stages of the buying funnel – awareness, consideration, and intent to purchase. You will also drive effective internal and external communication initiatives and activities through a multi-channel and an outside-in approach, aligned to messaging, proposed target audiences, and value propositions. This role will report to the Marketing Communications Manager for ELDS. As a Marketing Communications professional, you will:

• Lead integrated marketing communications strategies to support business growth for the Sales & Solution business unit and select customer segments.
• Plan and manages campaign content for buying funnel including awareness, consideration and intent to purchase.
• Create external facing materials including but not limited to articles, success stories, case studies, customer presentations, videos, infographics, ads, collateral, e-mail outreach, etc.
• Partner with stakeholders on internal awareness and training of marcoms plans.
• Collaborates and aligns with Marcom/Comms Experts, Business Line Leaders, Marketing, Sales, Segment Leaders, and Regional and Local teams.
• Communicates campaign timing and results.
• Track, measures and reports on campaign budget and KPIs.
• Up-to-date on Industry, customer and competitor news.
• Stay up to date on industry, customer and competitor news.

Qualifications For The Role

• Besides your strong marketing communications background, you have a university degree and a minimum of 8 -10 years related experience along with a track record of success in promoting complex industrial solutions.
• You are comfortable working to a defined budget and within strict timelines. You can manage multiple stakeholders and navigate a decentralized global organization.
• You understand the importance of awareness building, demand generation and lead nurturing along with the tactics to support each of these areas.
• You have experience managing agencies and specialized suppliers.
• You have a high level of attention to detail including proven ability to manage multiple projects simultaneously. You are a highly effective communicator and are comfortable presenting and working with multiple stakeholders.
• You have experience in B2B, industrial, manufacturing, and complex technical environments.
• You are comfortable with occasional travel domestically and internationally.
• A case study exercise might be part of the recruitment process.

More About Us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory Location: Global, with a preference for EU Countries such as Romania, Ireland, and UK.