Marketing Communications Manager (Remote)

Who we are:

A fast-growing EdTech company founded in Kirkland Washington in 2012. Boom provides a platform for self-graded, self-paced and gamified lessons that kids love. Boom’s goal is to save teachers time so they can focus on the teaching they love!

Boom Learning is an equal opportunity employer. We are a woman-led small business in the education technology sector. We are committed to creating a workplace that reflects the diversity and inclusiveness of the students who benefit from our product. We’re passionate about education and serving our customers. Boom Cards are trusted by more than 2.1 million educators! We are a 100% remote company.

Who you are:

Boom Learning is hiring a Marketing Communications Manager who will be responsible for managing creative design and copy for a wide range of online and offline marketing collateral for sale to schools, districts, and individual teachers. A background in education or educational technology would make you an ideal candidate.

Applicants must live and work in one of the following states: Indiana (IA), Illinois (IL), Florida (FL), North Carolina (NC), Ohio (OH), Utah (UT), Washington (WA), Wisconsin (WI), Wyoming (WY).

Main Responsibilities

• In collaboration with the Director of Marketing, manage the creation of copy and design for online and print collateral for marketing educational technology products and services to teachers and school administrators.
• Develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Manage and maintain brand guidelines, ensure consistency of all collateral, and serve as the company’s brand steward.
• Oversee the Social Media Marketing Lead to ensure consistency of social media with overall brand.
• Develop processes for effective delivery of marketing collateral. Work with company leadership to create a culture of proactive communication.
• Assist in building a culture focused on results-driven communications, and work with Director of Marketing to develop data-driven strategies, a/b testing options, and reporting systems.
• Work with Email Marketing Specialist to develop new marketing automations to increase conversions to subscription and school-based accounts as well as ongoing engagement with the product.
• Work with vendors and agencies as needed to supplement in-house marketing assets.
• Plan and implement PR initiatives related to the brand.
• Collaborate with cross-functional teams to ensure consistent brand messaging and communication

Key Requirements

• 6-10 years of prior experience in a similar role. Experience in K-12 education or edtech is a big plus.
• Proficiency in developing, executing, and measuring B2C marketing directly to teachers and B2E lead generation for schools and districts.
• Exceptional verbal & written communication skills.
• Excellent interpersonal skills and ability to build relationships with stakeholders across the organization.
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Proficiency in major design programs (such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, Figma, or other programs) and experience in managing designers.
• Knowledge of website creation and best practices on user experience, content management, and SEO. Experience with WordPress and other content management systems is a plus.
• Knowledge of email marketing and CRM systems, as well as best practices on user experience for email marketing.
• Proficiency in project management software and experience in managing marketing communications products from ideation to completion.
• A passion for K-12 education. Prior teaching experience is a plus.

Even if you do not meet all the requirements outlined above, we encourage you to apply. We are looking for someone who is smart, creative and enjoys building marketing communications strategies as well as rolling up their sleeves to get things done.

Benefits

• Remote work opportunity
• 401K
• Health, vision, and dental insurance
• Flexible hours
• Opportunities for professional development and growth
• Collaborative team environment

Salary: $101,000 -$116,869 depending on location and skills.