Marketing Content Manager (Remote)

About the Role

We are seeking a dynamic and experienced Marketing Content Manager to join our growing team. You will play a pivotal role in analyzing the market and competitors, collaborating with the product team, and crafting impactful sales and marketing strategies. This role requires a creative content creator with strong technical skills to ensure brand consistency and deliver compelling marketing materials across various platforms.

Key Responsibilities

Market and Competitor Analysis

• Conduct in-depth research to identify market trends, customer needs, and competitor strategies.
• Leverage insights to shape data-driven marketing strategies that align with business objectives.

Content Creation and Management

• Develop and maintain content calendars for social media, blogs, newsletters, and other digital platforms.
• Produce engaging content, including short videos, brochures, proposal packaging, blogs, newsletters, and infographics.
• Write, edit, and optimize SEO-friendly blogs and articles to drive organic traffic.
• Ensure all marketing materials maintain brand voice, style, and messaging consistency.

Website Management

• Oversee updates and maintenance of the company’s product and corporate websites using WordPress and Elementor.
• Ensure websites remain current, user-friendly, and optimized for performance and SEO.

Brand Management and Continuity

• Lead efforts to refresh and refine the company’s brand identity to ensure it aligns with evolving business goals.
• Oversee the implementation of branding guidelines across all marketing channels to maintain brand continuity.
• Ensure all visual and written content adheres to brand standards.

Social Media Engagement and Strategy

• Manage social media accounts by creating and scheduling posts across various platforms.
• Monitor and engage with the community to foster interaction and brand loyalty.

Collaboration and Strategy Development

• Collaborate closely with the product team to understand features and benefits, translating them into clear, compelling marketing content.
• Work with the sales team to develop tailored campaigns and sales enablement materials.

Performance Tracking and Reporting

• Track and analyze the performance of content campaigns, providing actionable insights to enhance engagement and conversion rates.
• Report on key metrics such as engagement rates, web traffic, lead generation, and conversion performance.

Qualifications

• Experience: 5+ years in a marketing content role, preferably in B2B or tech-driven industries.
• Education: Degree in Marketing, Communications, Journalism, or a related field.
• Language: Fluent in English with exceptional writing, editing, and proofreading skills.
• Technical Skills:
  • Hands-on experience with WordPress and Elementor (mandatory).
  • Proficiency in marketing tools such as Google Analytics, SEO tools, CRM platforms, and social media management tools.
  • Familiarity with design and video editing tools (e.g., Adobe Suite, Canva).
• Branding Expertise: Experience managing branding projects and ensuring consistency across all channels.
• Bonus: Experience in the public safety sector is highly desirable.

Portfolio Requirement

Applicants must provide a portfolio showcasing previous work in content creation, branding, and marketing.

What We Offer

• Competitive salary and Employee Stock Options.
• Fully remote work environment with flexible working hours.
• Opportunities for career growth and professional development.
• Collaborative, innovative, and supportive team culture.

How to Apply

Submit your resume, cover letter, and portfolio demonstrating your expertise in content creation, branding, and website management. Applications without a portfolio will not be considered.

We look forward to reviewing your application!