Marketing Director (Remote)

Company Overview:

We are a rapidly scaling, regulated fund services and technology (fintech) company. Our vision is to be the trusted hub of the private markets, allowing investors to authenticate once across all of their private equity investments. We deliver efficiently, accurately and on time through our web platform which we develop in-house.

We operate as #OneGlobalThread in line with our values: We challenge the norm, we change the way we think and work, by connecting systems and people, while committing to our vision and each other. We are now looking to recruit an experienced Marketing Director to join our global team.

Position Overview:

As the Marketing Director at IDR, you will play a pivotal role in shaping and executing our marketing strategy to drive revenue growth and brand recognition. This position requires a dynamic and strategic leader who can embody our core values, navigate industry challenges, drive meaningful change, and build strong connections with clients and partners.

Responsibilities:

Grow our services

• Develop and execute a comprehensive marketing strategy aligned with business objectives.

• Collaborate with key stakeholders to identify market trends, customer needs, and competitive opportunities.
• Uphold and enhance IDR’s brand image, ensuring consistency across all communication channels.
• Implement brand positioning that reflects our values and resonates with target audiences.
• Drive the commercialization of the marketing function, transforming it into a revenue-generating engine.
• Implement strategies to capture and convert leads, turning marketing efforts into measurable business outcomes.

• Work closely with Sales and Business Development teams to support revenue growth initiatives.
• Develop and execute campaigns that directly contribute to pipeline expansion and client acquisition.
• Oversee the creation of compelling and valuable content that positions our expertise and addresses client pain points.
• Cultivate strong relationships with industry influencers, partners, and clients.
• Identify strategic industry events for the company to be represented at to expand our network and visibility.

Deliver our services

• Recruit and retain productive staff who adapt well to IDR culture and quickly become part of #oneglobalthread
• Utilize various mediums (thought leadership, whitepapers, webinars, videos) to engage and educate our target audience.
• Lead digital marketing efforts, including SEO, SEM, social media, and email campaigns.
• Leverage data and analytics to optimize digital marketing performance and ROI.
• Work with the People Director to identify and support the productivity and training needs of colleagues and, occasionally, clients within agreed timescales.
• Actively encourage a culture of continuous improvement through new ideas.
• Provide strategic direction and leadership for the day-to-day marketing delivery
• Identify opportunities for efficiency improvements and implement scalable solutions.

• Streamline internal processes to enhance productivity and reduce operational costs.
• Collaborate with cross-functional teams to mitigate risks and ensure a resilient business model.

Reporting

• Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide regular reporting on marketing performance and adjust strategies as needed.

Qualifications and Experience:

• Proven experience as a Senior Commercial Marketing leader or similar leadership role in a fintech or financial services organisation, ideally with private funds exposure.
• Demonstrated success in implementing efficiencies and driving organisational growth and building global brand recognition.
• Strong understanding of technology and its integration into financial services.
• An understanding of the private markets’ investment process is essential
• Excellent leadership, communication, and interpersonal skills.
• Advanced degree in business, finance, or a related field.
• Demonstrated success in commercializing marketing functions and driving revenue growth.