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About Shakacode: Shakacode is a leading software development and design company specializing in Ruby on Rails, React, and mobile applications. We are committed to building exceptional digital experiences for our clients. Whether it’s creating innovative web and mobile apps or optimizing performance and infrastructure, we deliver top-tier solutions with a focus on quality and collaboration.

Position Overview:  Shakacode is seeking an experienced and driven Marketing Lead to take charge of our marketing efforts. The ideal candidate will be a marketing expert who is familiar with the StoryBrand framework, and Marketing Made Simple techniques and capable of executing these strategies to completion. While sales experience is a plus, this role’s primary focus is marketing execution and driving impactful campaigns.

Key Responsibilities:

1. Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing strategy using the StoryBrand framework and Marketing Made Simple principles.
• Design the creation and execution of marketing campaigns across social media, content marketing, SEO, and email channels.
• Craft clear, customer-focused messaging that resonates with our target audience.
• Contribute to enhancing Shakacode’s brand visibility and generating leads through targeted marketing efforts.
• Create and manage a marketing funnel that nurtures leads and converts them into clients, using StoryBrand and other proven marketing techniques.
• Collaborate with internal teams to ensure consistent messaging and alignment across all platforms.

2. Sales Strategy:

• Develop and implement effective sales strategies to expand Shakacode’s client base
• Identify and pursue new business opportunities, managing the sales process from lead generation through to closing.
• Build and maintain strong relationships with potential clients, understanding their needs and delivering tailored proposals.
• Collaborate closely with development and design teams to align sales efforts with client expectations.

3. Cross-Functional Collaboration:

• Work with the leadership team to ensure sales and marketing strategies are aligned with business objectives.
• Partner with product and design teams to ensure a seamless alignment between marketing, sales, and product offerings.
• Provide insights from the market to inform ongoing product development and service refinement.

Qualifications:

• Proven experience in marketing, with a strong focus on digital marketing and content-driven strategies.
• Expertise in the StoryBrand framework and Marketing Made Simple techniques, with a proven ability to execute these strategies.
• Experience with key marketing channels such as social media, content marketing, SEO, and email marketing.
• Proficiency in English
• Experience working in a remote, distributed team environment, with comfort in cross-cultural collaboration.
• Have previous experience with HubSpot for campaign management and analytics.

• You’re a great fit if you:

• Understands Donald Miller’s StoryBrand and Marketing Made Simple frameworks or is eager to gain experience and apply them effectively
• Have excellent communication and storytelling skills.
• Can thrive in a fast-paced, collaborative environment.
• Are fluent in English and proficient in SEM, and SEO strategies.
• Experience with social ads and influencer marketing.
• Are based in South America, Central America, or Mexico