Marketing Lead (Remote)

Marketing Lead | Jack of Sports Inc. | Canada

Why Jack of Sports

Confidence Resilience Teamwork

“Life skills to pursue your dreams”

Marketing Lead | Jack of Sports Inc. | Canada

Why Jack of Sports

Confidence Resilience Teamwork

“Life skills to pursue your dreams”

Jack of Sports provides a platform for coaches & young people to develop their Confidence, Resilience & Teamwork by doing, trying, and helping. The participants receive direct learning through swim lessons, summer camps, bike programs, lifesaving, & 3V3 soccer. The indirect learning of confidence, resilience and teamwork are life skills to pursue your dreams. Jack of Sports proudly serves 30,000+ families across the GTA in 18+ different communities. Jack of Sports intends to expand throughout Ontario, Canada, & US. The lead of marketing requires a creative, strategic, and analytical approach to successfully reach out to all communities to inform them about the benefits of registering for Jack of Sports.

Why work for Jack of Sports?

70k base income + Bonus Structure, with unlimited income growth
Lead and build the marketing department
Collaborative work environment with professional development
Fully remote position

Big Rocks & Role Criteria:

The candidate should possess the personal qualities of leadership, drive, and a relentless desire to build and grow the businesses. The candidate will be financially rewarded with unlimited income as they lead Jack of Sports to expand their business on a national scale. The leader of this role requires a strong background in the following:

Marketing Strategy
Digital Marketing
Google Ads
Google Analytics
Data Analytics
Email Marketing (Mailchimp)
Social Media
Graphic Design

This is a remote position but you will potentially be required to work in person/in Toronto 3x/week during camp season (July/August).

Responsibilities:

Collaborate and develop comprehensive marketing strategies that encompass Swim Lessons, Camps, Learn to Bike, 3V3 Soccer, and Lifesaving Courses
Marketing community festivals and tournaments
Expand brand awareness: Confidence, Resilience Teamwork
Strategize and implement a growth business model to expand Jack of Sports throughout Ontario
Plan, set up, and optimize Google Ads campaigns to increase website traffic, generate leads, and drive conversions.
Analyze data and metrics: Utilize Google Analytics and other tools to track website traffic, user behaviour, and campaign performance.
Drive email marketing campaigns: Oversee the end-to-end process of email marketing campaigns using platforms like Mailchimp.
Develop and implement a social media strategy to increase brand awareness, engage with customers, and drive website traffic (Instagram, Facebook, TikTok, LinkedIn)
Develop marketing collateral (Graphic Design): Create visually appealing and engaging marketing materials such as brochures, flyers, banners, and social media graphics.
Conduct market research: Stay up-to-date with industry trends, competitors, and customer preferences.
Monitor and report on marketing performance with regular reports on marketing activities, campaign results, and key performance indicators.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
Strong proficiency in Google Ads, Google Analytics, Mailchimp, and other relevant marketing tools and platforms.
In-depth knowledge of social media platforms, trends, and best practices.
Solid understanding of data analytics and the ability to interpret and apply insights to optimize marketing campaigns.
Excellent communication skills, both written and verbal, with the ability to create compelling and engaging content.
Ability to work in a collaborative environment & thrive on constructive feedback.
Ability to manage multiple projects and prioritize tasks effectively.
Passion for sports and recreational activities is a plus.

Job Types: Full-time, Permanent

Pay: $70,000.00 per year

Additional pay: