Marketing Lead (Remote)

About The Role

A progressive company is redefining luxury without labels. The mission is to create a modern model that allows manufacturers to bypass traditional supply chains, delivering high-quality luxury goods directly to consumers. Customers can rely on the company for quality, timeless design, and exceptional value.

The organization is seeking an exceptional marketing leader to drive its evolution as a premium lifestyle brand. As it redefines modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling the business while maintaining the brand’s elevated positioning and strong unit economics.

Responsibilities

Strategy & Brand Growth

– Develop and execute sophisticated growth strategies that align with premium positioning while driving profitable customer acquisition.

– Lead data-driven initiatives across paid media, email, and organic channels while maintaining an elevated brand voice.

– Design and implement testing frameworks to optimize conversion rates while preserving luxury market positioning.

– Partner with creative teams to ensure all growth initiatives reflect a contemporary aesthetic inspired by French design.

Performance & Analytics

– Own key performance metrics including CAC, ROAS, and customer LTV across various channels.

– Build and optimize multi-channel campaigns targeting core demographics of sophisticated professionals (ages 28-45).

– Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions.

– Scale successful programs while maintaining strict profitability requirements.

Cross-Functional Leadership

– Collaborate with product and merchandising teams to align growth strategies with new collection launches.

– Partner with creative teams to ensure that all acquisition materials reflect an intentionally designed, irreverent brand voice.

– Work closely with finance to optimize budgeting and maintain profitable unit economics.

– Guide email and CRM strategies to foster long-term relationships with a premium customer base.

Requirements

Experience

– 5+ years of growth marketing experience, preferably in premium/luxury direct-to-consumer brands.

– Proven track record of scaling profitable customer acquisition programs.

– Deep expertise in performance marketing across paid social, search, and emerging channels.

– Experience marketing to affluent consumers with sophisticated tastes.

Technical Skills

– Advanced proficiency in analytics platforms (e.g., Google Analytics, Looker).

– Expert-level knowledge of paid media platforms including Meta, Google, and TikTok.

– Strong understanding of email marketing automation and CRM systems.

– Ability to analyze complex datasets and translate insights into actionable strategies.

Essential Qualities

– Refined aesthetic sensibility and understanding of luxury consumer psychology.

– Outstanding analytical capabilities and attention to detail.

– Proven ability to thrive in fast-paced, metrics-driven environments.

– Exceptional communication skills and cross-functional collaboration abilities.

– Natural drive for excellence and continuous optimization.

Culture

Great Brands Start With Great People

The culture focuses on performance, integrity, and longevity. The belief is that the best brands are built through deliberate decision-making and persistent efforts over time. There is a commitment to creating a workplace where talented individuals can thrive in building an enduring, beloved brand.

Inputs Over Outputs

Efforts and processes leading to results are valued over mere end results. Investing in people and processes is seen as a path to better outcomes, fostering a more sustainable and enjoyable work environment.

Flat Hierarchy

The organization has a flat hierarchy that values the input and ideas of all team members. Everyone is seen as having the potential to significantly contribute to the company’s success.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership of their work. The pace can vary among team members, but those seeking to advance swiftly in their careers will find opportunities based solely on merit, contribution, and performance.

Compensation

$120K – $160K

**NOTE:** This is an intensive individual contributor role for someone who thrives on driving measurable results and shaping business success. Your primary focus and majority of time will be spent on paid media buying.