Marketing Manager Apparel Lifestyle (Remote)

Marketing Manager – Apparel & Lifestyle (Remote, UK-Based)

Join a Premium Fashion & Lifestyle Brand on its Growth Journey

Are you a passionate and creative Marketing Manager with experience in the fashion or lifestyle industries? This is an exciting opportunity to lead the marketing strategy for a fast-growing premium brand, working remotely while driving impactful campaigns that connect with audiences across the UK and Ireland.

As the Marketing Manager, you will play a pivotal role in shaping the brand’s story through PR, social media, influencer partnerships, and ATL campaigns, with a focus on expanding the brand’s presence in the UK market.

Key Responsibilities

• Multi-Channel Campaigns: Create and execute compelling marketing campaigns across digital, social media, PR, and outdoor channels, ensuring consistency in messaging and tone.
• PR & Media Relations: Develop and manage PR strategies to enhance brand reputation, securing coverage in key UK fashion and lifestyle publications.
• Social Media Leadership: Drive engaging content strategies across Instagram, TikTok, and other emerging platforms, creating a vibrant and consistent online presence.
• Influencer & Partnership Marketing: Cultivate strong relationships with UK-based influencers, stylists, and media personalities to amplify brand awareness.
• Collaboration: Work closely with cross-functional teams, including product and design, to align campaigns with business objectives and seasonal launches.
• Data-Driven Decision Making: Analyze campaign performance metrics to optimize ROI and inform future strategies.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation and maximum impact for campaigns.

About You

We’re seeking a proactive and hands-on Marketing Manager with proven experience in the fashion, apparel, or lifestyle industries. You should have a track record of developing and executing successful marketing campaigns and working collaboratively with internal and external stakeholders.

Ideal Profile

• 3–5 years of marketing management experience, preferably in fashion or lifestyle brands.
• Expertise in multi-channel marketing strategies, including PR, influencer marketing, and social media campaigns.
• Experience managing ATL campaigns (e.g., TV, radio, and outdoor advertising).
• A creative mindset with the ability to craft compelling brand stories and deliver impactful campaigns.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.
• Familiarity with UK fashion media, influencer networks, and market trends.
• Analytical skills to interpret data and refine strategies based on insights.

What’s on Offer?

• Fully remote role based in the UK, with occasional travel for team collaboration or events.
• Competitive salary, commensurate with experience.
• Staff discounts and exclusive perks.
• Pension contributions and healthcare benefits.
• Opportunities for growth within a fast-expanding brand.

How to Apply

• If this role excites you, we’d love to hear from you. Apply here or reach out to Niall at Niall@connexusrecruit.com for more information