Marketing Manager Demand Generation (Remote)

Overview

Join an innovative and rapidly expanding startup that is leading the charge in the Internet of Things (IoT) sector. As a Demand Generation Marketing Manager, you will have the unique opportunity to elevate your career while gaining significant experience in a transformative industry. Our platform delivers essential real-time insights to building owners and engineers regarding indoor air quality, energy consumption, water leak detection, and more. Recognized as a Top 10 IoT company and a recipient of the Innovation Award from the Washington Business Journal, we are proud to be one of the most dynamic startups in the Washington DC area.

Company Culture And Values

We cultivate a diverse and inclusive workplace where team members uplift one another. Our leadership is distinguished by numerous accolades, and we emphasize collaboration and innovation within our team.

Key Responsibilities

• Spearhead the creation and execution of multi-channel demand generation initiatives that attract new leads and nurture existing contacts, fostering sales-ready opportunities.
• Oversee and prioritize campaign activities across various channels, including email automation, content syndication, webinars, PPC, and display advertising.
• Collaborate with the Marketing team to optimize and disseminate content and messaging across all channels.
• Monitor and analyze campaign performance, providing actionable insights to improve strategies based on data analysis.
• Manage the everyday use of the Marketing Automation platform and other critical marketing technologies.
• Control project budgets while regularly reporting on customer acquisition costs (CAC) and return on investment (ROI).
• Work with internal teams to ensure the alignment of lead generation objectives across departments.
• Manage the corporate website, collaborating with agencies and vendors to enhance conversions and SEO.
• Contribute to the creation, review, and publication of various marketing materials, including emails, newsletters, landing pages, and blogs.

Required Skills

• 3-5 years of experience in executing digital-centric, cross-channel marketing campaigns, preferably in an enterprise software or B2B SaaS environment.
• A data-driven marketing approach with a demonstrated history of successful execution in email, SEO, PPC, and social channels.
• Proficiency with leading Marketing Automation platforms (like HubSpot or Marketo) alongside Salesforce.
• Ability to work effectively with cross-functional teams to manage email nurture programs, as well as familiarity with PPC campaigns, including ad copy and audience targeting.
• Strong analytical skills to assess campaign outcomes, generate reports, and leverage data to guide decision-making.
• Solid project management capabilities, with experience managing budgets and meeting tight deadlines.
• A proactive attitude towards learning new skills and technologies.
• Exceptional written and verbal communication abilities.

Career Growth Opportunities

This role offers valuable opportunities for professional development within a dynamic team where your contributions will significantly impact our growth. You will be encouraged to explore new skills and technologies in the ever-evolving IoT sector.

Compensation And Benefits

• Comprehensive health, dental, and vision benefits.
• Stock options.
• 401(k) plan.
• Unlimited PTO for optimal work-life balance.
• Social events that foster team bonding.
• Office snacks available for in-person team members.

This position offers flexibility, with options for both in-person and remote work, depending on your location. Our headquarters are situated just outside Washington, DC, in Vienna, VA.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer and encourage applications from individuals of all backgrounds. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, marital status, age, disability, national origin, military service, or any other legally protected characteristics.

Employment Type: Full-Time