Marketing Manager Digital Wfh (Remote)

Join our innovative and rapidly expanding technology startup as a Digital Marketing Manager. In this fully remote position, you will play a pivotal role in developing and executing marketing strategies for our cutting-edge software solutions tailored for licensed cannabis operators. Our mission is to streamline operations within the cannabis industry, and we are looking for a detail-oriented marketing professional to help us achieve our goals.

Key Responsibilities

• Develop and implement top-of-funnel marketing content to attract new leads and enhance sales initiatives.
• Optimize CRM systems for improved segmentation and targeted marketing efforts.
• Collaborate on paid advertising campaigns to bolster brand visibility and engagement.
• Work closely with our in-house design team to create captivating marketing assets, particularly in video format.
• Ensure all marketing materials are impactful, aesthetically pleasing, and aligned with our brand identity.
• Regularly contribute creative ideas that push the envelope of traditional marketing strategies.
• Stay updated on industry trends and share insights to keep our approaches innovative.
• Monitor and analyze campaign performance, providing actionable recommendations for enhancements.
• Assist in producing a diverse array of creative assets, including digital advertisements, printed materials, emails, and trade show collateral.

Required Skills

• In-depth understanding of B2B SaaS marketing processes and best practices.
• Familiarity with SEO techniques and their application.
• Proven ability to handle multiple projects efficiently under tight deadlines with minimal oversight.
• Proficiency with tools such as HubSpot Marketing CRM, WordPress, Elementor, Canva or Adobe Creative Suite, and Google Analytics.
• Experience with LinkedIn and Instagram advertising is advantageous.
• Exceptional attention to detail and a dedicated work ethic.
• Knowledge of digital analytics and campaign performance assessment.

Qualifications

• A Bachelor’s degree in a relevant field is required.
• A minimum of 4 years of relevant marketing experience, either in-house or with an agency.
• Comprehensive knowledge of the digital marketing ecosystem, including social media and email campaigns.
• Experience in collaborating with creative teams and overseeing the creative process.
• A collaborative and enthusiastic personality, capable of energizing and motivating team members.

Career Growth Opportunities

This position offers significant potential for professional development within a rapidly growing company. You will have the opportunity to work alongside seasoned marketing professionals, contributing to impactful projects that pave the way for future career advancement.

Company Culture And Values

We pride ourselves on fostering a collaborative and innovative work environment. We value creativity, teamwork, and open communication, and we encourage our team members to contribute to initiatives that make a difference in the cannabis industry.

Compensation And Benefits

• Salary: $75,000/year
• Comprehensive benefits package, including health, dental, vision, life, and disability insurance.
• 401(k) retirement savings plan.
• Generous paid time off policy, including vacation, sick leave, and holidays.
• A flexible fully remote work environment (candidates must reside in California).
• An opportunity to work with a supportive, forward-thinking team that is shaping the future of the cannabis industry.

If you are ready to advance your career in one of the most dynamic sectors globally, we invite you to apply and be a part of our journey!

Employment Type: Full-Time