Marketing Manager Performance (Remote)

Company Overview

We are dedicated to transforming the educational landscape through technology and innovation. Since our inception in 2019, we have empowered over 200 million students to excel in STEM subjects, from fundamental algebra to advanced quantum mechanics. Our platform boasts the world’s largest STEM video library, and we are committed to expanding our reach with the ambition of becoming the premier ed-tech learning platform.

Having successfully raised over $26M in Series A funding, this is an opportune time to join our rapidly growing, venture-backed startup and contribute to reshaping the future of education.

Role Summary

As a Performance Marketing Manager, you will be a pivotal member of our energetic team, responsible for enhancing our paid digital marketing strategies and optimizing user acquisition while maintaining cost efficiency. Your strategic acumen and creative insights will be instrumental in amplifying our online presence and delivering quantifiable success.

Key Responsibilities

• Oversee and refine search engine marketing (SEM) campaigns, focusing on budget distribution, bid modifications, creative experimentation, keyword expansion, and optimizing negative keyword lists.
• Spearhead the growth of paid digital channels, ensuring efficient acquisition costs and maximizing return on investment (ROI).
• Design and implement A/B tests aimed at fostering growth and enhancing performance metrics.
• Analyze target audiences, develop compelling messaging, and create offers to elevate the effectiveness of paid social media initiatives.
• Collaborate closely with Product and Marketing teams to create promotional campaigns aligned with key seasonal business initiatives.
• Contribute innovative ideas for engaging authentically across various social media platforms such as TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
• Support CRM management by designing email journeys, executing campaigns, and managing push notifications.

Required Skills

• At least 5 years of practical experience in performance marketing.
• Proven expertise in managing extensive SEM campaigns (100,000+ keywords).
• Strong analytical skills for data reporting and analysis.
• Self-driven, collaborative, and detail-oriented with a robust work ethic.
• Familiarity with CRM systems; experience with Iterable is a plus.
• Experience in B2C sectors including e-commerce, membership marketing, or direct response marketing.

Qualifications

• Demonstrated ability to achieve measurable outcomes through effective performance marketing strategies.
• Exceptional communication and organizational abilities.
• Adaptable and able to excel in a fast-paced, evolving environment.
• Proficiency with analytics tools and platforms.

Career Growth Opportunities

Join a fast-paced startup environment where your contributions will have a significant impact on our mission. Collaborate with talented professionals and benefit from continuous learning and professional development opportunities.

Compensation And Benefits

• Competitive salary with potential for significant equity.
• Comprehensive coverage for Medical, Dental, and Vision for you, along with 50% coverage for dependents.
• Remote-first work culture with flexibility.
• Generous flexible PTO, holidays, and leave policies, including paid parental leave.
• 401k Plan.

Application Process

To apply, please submit your resume alongside a cover letter that articulates why you are an ideal fit for this role. We are eager to hear about your past campaigns or projects that highlight your marketing expertise.

Commitment To Diversity

We are dedicated to fostering an inclusive and diverse workplace. We welcome applicants from all backgrounds and are an equal opportunity employer. If you require accommodation due to a disability or special need, please inform us.

Employment Type: Full-Time