Marketing Manager Real Estate Afet (Remote)

Job description / Role

Overview of the role:

The Marketing Manager will work closely with the four contracting divisions locally and regionally to manage and execute marketing activities, with a key focus on digital strategy. This includes overseeing all digital and online aspects of the business, such as the website, social media platforms, and digital campaigns to drive brand engagement and growth. The role also involves managing external agencies (creative, PR, social media) while leading efforts in branding, communications, and events to ensure cohesive and impactful marketing across all channels.

What you will do:

Responsible for:
– Event Management: Responsible for the preparation, implementation, delivery, and management of events team (external contractors & suppliers) for scheduled industry events, optimizing PR exposure and related advertising and promotion opportunity.
– Campaign Development and Execution: Assisting in the creation, development, and execution of marketing campaigns in coordination with internal teams and external vendors to ensure campaign success.
– Brand Management: Ensure that the brand image, personality, equity, and proposition is upheld to high standards.
– PR & Comms Management: Coordination and preparation of annual communication plans, supervising timely briefing of campaigns and tactics that support the strategy.
– Digital & Social: Manage all digital and social channels and ensure they are active and up to date, considering new technologies and trends in coordination with the Real Estate digital team.
– Content Creation and Management: Assisting in the creation and management of marketing content, including blogs, social media updates, newsletters, and promotional materials that are all aligned with the brand voice and marketing objectives and to maintain a consistent content calendar.
– Budget Management: Plan and manage marketing resources according to agreed budgets. Ensure cost efficiencies in budgets by constantly reviewing procurement of media buying, production, and creative supplies with internal and external agencies.
– Reporting: Consistent and meaningful reporting metrics to distinguish important trends and inform future decisions and activities.
– Required skills to be successful:

Competencies:

Marketing programme implementation:
– Develop and implement integrated marketing communications strategy and activities.
– Establish and develop effective channels for your business and support for channel members.
– Deliver and manage effective customer relationships and infrastructure for the same.
– Establish, plan, and manage programme and project frameworks and plans against objectives and budget.

Measuring effectiveness:
– Establish, promote, and use metrics to improve effectiveness.
– Create and use a system of critical review to make more informed future decisions.
– Managing people: Manage cross-functional relationships effectively.

– Minimum Qualifications and Knowledge:
– Minimum Bachelor’s degree in marketing from an accredited institution.
– Minimum Experience:
– Minimum 5 years marketing experience in a large corporate institution.
– Job-Specific Skills:
– At least 3 years’ experience in the MENA region.

About Al-Futtaim Engineering & Technologies

Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions.
The Engineering arm operates in the UAE, Qatar, Saudi Arabia, and Egypt providing a wide variety of products and services from air conditioning, scaffolding and access solutions, elevators and escalators, control and life safety, facilities management, building products, MEP, energy management, technology infrastructure, and digital transformation.
The Technologies division provides complete business solutions to large, medium, and small customers that include contact centre solutions, business applications, business intelligence, data management, and advanced analytics amongst others. The IT infrastructure portfolio comprises IP telephony, ELV systems, networking solutions, professional audio-visual solutions, and managed services.
These solutions are further complemented by services that include project management, installation, testing, commissioning, and after-sales maintenance contracts.

About the Company

Established in the 1930’s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940’s and 50’s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.