Marketing Manager Recruiting (Remote)

About us

TransForce is the largest and most trusted truck driver staffing and recruiting company in the nation. For over 30 years, we’ve been supporting American supply chains by efficiently finding and placing drivers in truck driving jobs. Now, we are on a mission to improve the job marketplace that exists between carriers and truckers through our innovative new technology: TF1. Through strategic acquisitions of leading companies in the industry and talent from the world’s most important tech companies — we are uniquely positioned to achieve this goal.

The Recruiting Marketing Manager will be responsible for developing and maintaining paid marketing campaigns for both Drivers and Carriers to achieve new user acquisition targets via lead generation initiatives.

The day-to-day duties and responsibilities:

• Manage job board advertising campaigns to ensure application volumes and key cost-per-metrics are achieved (cost-per-application, cost-per-hire, LTV:CAC).
• Creation and management of supplemental paid campaigns across paid search and paid social platforms (Google, Facebook, etc.) to achieve driver lead targets
• Maintain a strong understanding of supply and demand through internal reporting and cross-department relationships to ensure optimal driver and carrier pipelines.
• Strategize and test new channels to hit weekly lead gen targets.
• Rigorous A/B & multi-variant testing to determine what combination of ad copy, job descriptions, and landing pages experience generates the best conversion rates and downstream results.
• Report on campaign performance, analyzing key metrics from cost per lead/cost per MQL to downstream cost per hire. Turn insights into actions to form new test ideas against key KPIs.
• Collaborate closely with the wider marketing, product, recruiting, and data teams to ensure a cohesive user journey.

Requirements

Minimum qualifications:

3+ years of experience in a general marketing or paid marketing role

• Experience working in a ‘hiring at scale’ lead generation marketing role.
• Experience with job board advertising and or programmatic job board partners (Appcast, Joveo, Recruitics, etc.).
• Experience with ad platforms such as Google Ads, Facebook Ads,
• A/B & Multi-variant testing across ad copy and landing pages
• Strong analytical mindset
• Strong project management, organization, and prioritization skills
• Excellent verbal and written communication skills

About you:

• Experience with app install campaigns and mobile measurement partners (MMPs)
• Experience working in a ‘hiring at scale’ lead generation marketing role.
• Analytical mindset
• Collaborative team player
• Clear communicator
• Strong organization skills
• Excellent written and oral communication skills
• Desire to grow and learn in a fast-paced environment.

Benefits:

• Medical, Dental, Vision, 401k
• Company-paid Life & Disability Insurance
• Paid Vacation & Holidays
• Wellness Program

Equal Employment Opportunity Policy

TransForce provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Americans with Disabilities Act

Employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.