Marketing Manager (Remote)

Empowering supply chain leaders to unlock hidden value and gain competitive advantage, YMX Logistics is committed to revolutionizing manufacturing and distribution facilities through connected, sustainable, and optimized yard logistics and management services.

We are fast growing niche logistics and technology company with an amazing leadership team comprised of industry veterans and funded by a prestigious private-equity firm.

YMX is seeking a highly skilled marketing manager / director to join our dynamic marketing team. This role will be pivotal in driving our demand generation initiatives and expanding our market presence.

The ideal candidate will have a strong background in the supply chain and logistics industry and a passion for sustainability and innovation. You are also a HubSpot power user focused on demand generation, digital marketing, marketing operations, data-driven decision-making.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive customer acquisition, retention, and pipeline generation.
• Be the CEO of your campaigns to drive key business metrics (web traffic, MQAs, MQLs, SALs, Opportunities, conversion rates, CAC, and CAC payback period)
• Work across multiple channels: Paid ads, Social, Email, Live Events, Webinars, Website, SEO, Direct Mail, and Sponsorships.
• Plan, promote, and execute field marketing programs to include virtual (Happy Hour and Premier events) and live in-person (Lunch and Learn, Workshops), partner/customer marketing events, creative gifting, that align to campaign and regional initiatives.
• Analyze full-funnel data on a weekly, monthly, and quarterly basis to determine investment decisions (channels, campaigns, and programs), extract key insights, and recommend actions.
• Identify and explore new growth opportunities, including market expansion, new channels, and partnerships.
• Manage budget, ensuring efficient allocation of resources and maximum ROI.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in marketing, digital marketing, or related roles, preferably in the logistics, B2B, or SaaS sectors.
• Have a deep understanding of ABM, inbound, outbound, and integrated marketing campaigns.
• Proven track record of driving successful growth marketing campaigns and achieving measurable results.
• Strong analytical skills and proficiency in marketing tools (e.g., Google Analytics, HubSpot, Hubspot CMS, Apollo, Linkedin Ads, AI, etc.).
• Excellent communication, leadership, and project management skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Passion for sustainability and commitment to YMX Logistics’ core values.
• Supply Chain and Logistics industry experience is preferable.
• Ability to thrive in a fast-paced, collaborative, and dynamic environment.