Marketing Manager (Remote)

Marketing Manager (B2B Technology, AI, Services)

Join Horizon Digital Pakistan: Drive Growth, Strategy, and Innovation

We’re looking for an experienced Marketing Manager who thrives in a fast-paced, hands-on environment to help us scale Horizon Digital Pakistan, a leading provider of AI-driven custom software and digital solutions for mid-market and tier 1 businesses. If you have a knack for strategy, lead generation, digital advertising, and creating compelling content—while being ready to roll up your sleeves—we want to hear from you!

What You’ll Do

• Develop and execute end-to-end marketing strategies to support business growth.

• Drive lead generation campaigns and optimize funnels for high-quality opportunities.

• Lead digital advertising efforts across key platforms to reach our target customers.

• Create and manage engaging content that positions us as industry experts.

• Analyze campaign performance and adjust strategies to maximize ROI.

What You Bring

• Proven experience in B2B marketing, ideally in technology, AI, or service businesses.

• Expertise in lead generation and performance marketing. • Experience with digital ad platforms (e.g., LinkedIn Ads, Google Ads).

• Ability to create or oversee content creation that resonates with mid-tier and tier 1 enterprises.

• A hands-on attitude—you’re comfortable doing the work, not just managing it.

• Analytical mindset with a track record of delivering measurable results.

Why Horizon Digital Pakistan?

We are a dynamic, tech-driven company focused on empowering businesses to save time, save money, and scale through innovative digital solutions. You’ll play a pivotal role in shaping our growth journey while working alongside a small but passionate team.

If you’re ready to step up, take ownership, and drive impact, apply today!

Job Description: Marketing Manager

Location: remote

Type: Full-Time

Reports To: Managing Director

Role Overview:

As Marketing Manager at Horizon Digital Pakistan, you will be responsible for developing and implementing marketing strategies to drive lead generation, enhance brand presence, and support business growth. This is a hands-on role where you’ll balance strategic thinking with execution.

Key Responsibilities

1. Marketing Strategy

◦ Develop and execute a marketing plan that aligns with Horizon Digital’s goals and growth targets.

◦ Identify new channels, opportunities, and partnerships to enhance our reach.

2. Lead Generation

◦ Plan, execute, and optimize lead generation campaigns across digital platforms.

◦ Work with sales to qualify and nurture leads into opportunities.

◦ Manage marketing funnels, ensuring continuous improvement in conversion rates.

3. Digital Advertising

◦ Plan and oversee performance marketing campaigns on LinkedIn, Google Ads, and other relevant platforms.

◦ Monitor ad performance and budgets, adjusting strategies to ensure maximum ROI.

4. Content Creation & Management

◦ Lead the creation of high-quality content (blogs, white papers, case studies, videos) to attract and engage target audiences.

◦ Ensure consistent messaging aligned with our brand values.

5. Campaign Analytics & Reporting

◦ Measure, analyze, and report on campaign performance and KPIs.

◦ Use data insights to improve marketing strategies and decision-making.

6. Collaboration

◦ Work closely with sales and delivery teams to align marketing efforts with business objectives.

◦ Manage relationships with external agencies or freelancers as needed.

Required Skills and Experience

• 5+ years of experience in a marketing role, with at least 2 years in a B2B technology/AI/services environment.

• Hands-on experience with lead generation tools and digital advertising platforms.

• Proven ability to create and manage engaging content. • Strong analytical skills—ability to interpret data and optimize campaigns.

• Excellent communication and project management skills.

• Experience working in small, agile teams with a proactive and collaborative mindset. Why Work With Us?

• Make a real impact in a growing, innovative business.

• A supportive, collaborative environment that values initiative.

• Opportunities for growth as we scale.

• Ready to take the next step in your marketing career? Apply now and be part of Horizon Digital Pakistan’s exciting journey!