Job Title: Marketing Manager – Nutraceutical Ingredients

Location: Southern California (Hybrid/Remote)

Job Type: Full-Time

About the Company:

A rapidly growing leader in the nutraceutical ingredients industry is seeking a dynamic Marketing Manager to oversee all aspects of marketing strategy and execution. The company is at the forefront of innovation, providing science-backed, high-quality ingredients that meet the evolving needs of the industry. This is a confidential role offering the opportunity to leverage the latest marketing trends, to drive growth and brand visibility.

Key Responsibilities:

• Lead and manage all facets of the company’s marketing, including strategy development, branding, content creation, digital marketing, and campaign execution.
• Stay current with AI trends and emerging marketing technologies, implementing them to enhance marketing efforts and drive business growth.
• Develop and execute multi-channel marketing strategies to increase brand awareness, support sales, and strengthen market presence.
• Optimize the company’s online presence through website management, social media strategies, email marketing, and digital advertising.
• Collaborate with cross-functional teams (sales, R&D) to develop compelling content that showcases the unique benefits of the company’s nutraceutical ingredients.
• Analyze marketing performance metrics, utilizing data and AI tools to refine strategies and improve ROI.
• Represent the company at industry events, trade shows, and webinars, driving engagement with key industry stakeholders.
• Build and nurture relationships with media, influencers, and key industry partners to enhance brand reputation.

Qualifications:

• 5+ years of marketing experience in the nutraceutical ingredients or related industry.
• Strong understanding of AI technologies and their application in marketing, with the ability to create data-driven, innovative strategies.
• Proven experience in managing successful multi-channel marketing campaigns with a focus on digital marketing.
• Excellent content creation and communication skills, capable of translating technical/scientific information into engaging marketing materials.
• Proficiency with marketing tools, including SEO, SEM, CRM systems, Google Analytics, and digital advertising platforms.
• Strong leadership, project management, and analytical skills.
• Based in Southern California with the ability to work in a hybrid/remote capacity and attend industry events as needed.

What’s on Offer:

• Competitive salary with performance-based bonuses.
• Comprehensive benefits package, including health, dental, vision, and 401(k).
• Opportunities for career growth in a forward-thinking company.
• Collaborative and innovative work environment.