Marketing Manager (Remote)

Job description / Role

– Develop and implement marketing strategies to drive sales, increase brand awareness, and boost customer engagement for the organization.
– Execute brand marketing campaigns and manage the brand launch calendar, coordinating with departments for successful rollouts.
– Build and maintain strong relationships with media, influencers, and partners to enhance brand visibility and achieve sales objectives.
– Stay updated on industry trends and conduct market research to identify growth opportunities and understand consumer behavior.
– Provide training toolkits to outlet staff to ensure consistent brand messaging linked to promotions and campaigns.
– Monitor and evaluate marketing initiatives, analyzing sales data and KPIs to measure ROI and identify areas for improvements.
– Manage and optimize digital marketing efforts, including SEO, SEM, email marketing, and content creation.
– Collaborate with store teams to ensure activities align with customer preferences and provide feedback for improvements.
– Manage PR agency to drive brand awareness through events, PR activations, and influencer collaborations.
– Oversee the company’s social media presence, creating and curating engaging content while analyzing performance for optimization.
– Ensure brand consistency across all marketing channels and customer touchpoints, collaborating with internal teams and external agencies.
– Lead influencer engagement strategies and leverage relationships with media and partners to enhance brand reputation.
– Collaborate with cross-functional teams, particularly Operations, to align marketing efforts with business objectives.
– Manage the marketing budget and resources efficiently to maximize impact.
– Create internal marketing news to keep teams updated on key campaigns and activations.
– Analyze competitor activities and integrate findings into strategic decision-making.
– Coordinate with external agencies and vendors to execute marketing initiatives within budget and timelines.
– Keep up to date with marketing technologies and tools to stay competitive and innovative.

– Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
– A Master’s degree in Marketing or Business Administration (MBA) is preferred.
– Proven experience as a Marketing Manager or in a similar role, typically from 5-10 yrs.
– Previous experience in the food and beverage industry, specifically in hospitality business, is highly advantageous.
– Demonstrated experience in managing digital marketing campaigns, including SEO, SEM, email marketing, and social media.
– Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
– Proven record for management skills.
– Experience with Communications / PR and events.
– Arabic Speaking Preferred.

Salary:

AED
10,000 to 20,000
per month inclusive of fixed allowances.

About the Company

A leading hospitality brand in UAE.