Marketing Manager (Remote)

Marketing Manager | Autoscribe Corporation | UnitedStates

Marketing Manager | Autoscribe Corporation | United States

Autoscribe Corporation, a leader in premium payment processing solutions since 1989, provides innovative, customer-centric services designed to drive efficiency and exceptional service standards. Join us as a Marketing Manager and play a vital role in shaping our brand’s impact and driving strategic growth.

Position Summary

The Marketing Manager will be instrumental in developing, overseeing, and executing Autoscribe’s marketing strategies. Responsible for assisting in the build-out of the formal, annual strategic marketing plan and account-based marketing (ABM) strategies, this role will also manage campaign calendars, budgets, and KPIs to ensure successful execution. Acting as the key liaison with our third-party marketing agency, the Marketing Manager will coordinate cross-functional activities and support business objectives.

Position Type and Work Schedule

This is a full-time position, requiring a regular schedule of Monday through Friday, 8:30 a.m. to 5:30 p.m. Additional hours may be necessary from time to time.

Travel

This role includes up to 25% travel, primarily outside the local area, with occasional overnight stays to attend industry events, trade shows, or company initiatives.

Key Responsibilities

Strategic Plan Execution: Fully executean annual marketing plan, updating quarterly, to support company goals
Positioning & Targeting: Define brand positioning, target audience, and marketing plans across multiple channels and segments
Market Analysis: Analyze target market data, customer insights, and trends to identify effective strategies and recommendations
Content Management & Analytics: Oversee analytics reporting across platforms, tracking insights for campaign development and go-to-market strategies
Budget Management: Forecast, draft, implement, and monitor the Marketing Department budget, ensuring alignment with goals
Campaign Coordination: Lead marketing programs, leveraging internal resources and managing collaboration with third-party partners
Advertising & Promotions: Direct and execute Autoscribe’s advertising, promotions, and public relations activities
Calendar & Documentation: Maintain a monthly campaign calendar and document communication strategies and tactics
Lead Funnel Optimization: Manage lead funnel strategies to drive effective engagement and optimization
Cross-Functional Coordination: Collaborate with senior executives and key leadership to align marketing strategies with business growth objectives
Website & SEO Management: Oversee corporate website strategy, lead acquisition, SEO, and targeted advertising, as well as content updates and enhancements

Required Skills/Abilities

Comprehensive understanding of market trends and marketing strategies
Strong analytical, problem-solving, and project management abilities
Excellent supervisory and leadership skills to guide team initiatives
Proficient with Microsoft Office Suite and capable of creating compelling presentations and reports
Hands-on experience in Microsoft Dynamics 365 (CRM) for campaign management and analysis

Required Education And Experience

Bachelor’s degree in Marketing, Business, or a related field
Minimum of four years of marketing experience, with a proven record in strategic planning and campaign execution
Experience using Microsoft Dynamics 365 (CRM) for system querying, campaign setup, and analytics

Preferred Experience

Proficiency in graphic design for digital and print collateral
Familiarity with Web Content Management Systems, such as WordPress
Experience with marketing automation platforms like Sharpspring and Click Dimensions
Basic knowledge of CSS/HTML for content formatting and website enhancements

What We Offer