Marketing Manager (Remote)

Marketing Manager | Adina | Worldwide

We are looking for someone with a passion for cosmetic products, an eyefor design and an ability to create compelling product stories. You will bea key figure in the sales team, driving the marketing strategy and thecreation of our annual Beauty Trends Report, central to our sales approach,customer interactions, and events programme throughout the year.

Key duties include:

Leadership

...

Marketing Manager | Adina | Worldwide

We are looking for someone with a passion for cosmetic products, an eye for design and an ability to create compelling product stories. You will be a key figure in the sales team, driving the marketing strategy and the creation of our annual Beauty Trends Report, central to our sales approach, customer interactions, and events programme throughout the year.

Key duties include:

Leadership

Responsible for contractors and one/two direct report(s)

Strategy & Planning

Development, management & reporting of the annual marketing strategy and promotional plans covering Events, Brand, Website, Search and Digital.

Copywriting, storytelling & content creation

Includes writing copy for blogs and producing technical copy & creative assets for email marketing campaigns.

Trend-hunting & product development support

Year-round trend-hunting & trends forecasting including developing the framework for the annual trend reports, report contribution and contribution to the new Trends Hub (blog) on the Adina website
Product design & storytelling – working with the Technical Lead on developing innovative, trend-led beauty product developments/concepts including design, packaging & marketing
Managing bespoke customer projects for sales/marketing purposes

Brand strategy & creative

Responsible for brand strategy including brand positioning, brand identity and brand experience design. This includes the online experience (such as website) and offline experiences (such as in-person events)
Creative direction and design support for brand-led assets such as stand graphics & marketing communications
Overseeing all brand communications including press releases

Project Management

Includes event management, budget management, and managing future web projects

Website/digital experience optimisation

Ongoing website optimisation to continually improve Adina’s digital experience
Conversion rate optimisation for Adina’s e-commerce channels

Advertising

Exploring new advertising opportunities to boost brand awareness & lead generation
Planning & supporting the implementation of advertising activity including paid advertising (e.g. Google, Social, Print)

Visual Media

Planning & creation of ingredient storytelling videos in collaboration with our internal Ingredient Specialists

Person specification:

Passion for cosmetic products!
2+ years’ experience in strategic marketing
CIM (or equivalent) qualified or holds a marketing-related degree
Excellent written English & copywriting skills; must be able to write clear, compelling copy
Strong analytical skills
Excellent organisational and communication skills
Must be a self-starter, driven, and able to prioritise
Good eye for design; design software experience is an advantage (InDesign, Photoshop)

Benefits of working with us:

25 days holiday plus bank holidays
Work From Anywhere Policy
Private Medical Insurance including Dental and Optical benefit
2 paid volunteering days per year
Bonus scheme for all employees
Enhanced Family Friendly policies i.e. Maternity Leave
24/7 Employee Assistance Programme
Sabbatical leave in line with service

ADINA COSMETIC INGREDIENTS (https://www.instagram.com/adina_ingredients/)

Adina is a speciality distributor of cosmetic ingredients. We supply high-performance ingredients to beauty brands and manufacturers and report on the latest beauty and personal care trends and market insights.

We are proud to be a B Corp and as such, sustainability is at the heart of what we do – ensuring beauty products are a force for good.

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability status.

No agencies, please.

Job Type: Full-time

Pay: £40,000.00-£45,000.00 per year

Additional pay: