Marketing Manager (Remote)

Guideflow is a SaaS platform to create interactive demos & guides in seconds.

Used by sales teams to speed up their sales cycle by sharing personalized interactive demos in outreach campaigns. Used by marketing teams to boost conversions by embedding product demos into your website. Enhance satisfaction by embedding product demos into your help center. Onboard anyone from your team on any process, feature, or flow with interactive guides.

+3,000 companies of all sizes are using Guideflow, from startups to Fortune 500, including DocuSign, Amplitude, Doctolib, and Gorgias.

We are a team of 15 people, including experienced go-to-market experts, senior developers, and product guys committed to building the most user-friendly and advanced interactive demo platform on the market.

Our main office is based in Paris, with a part of our team members located worldwide. We like to celebrate our collective achievements by organizing bi-annual off-site in cool places.

We are a fast-growing startup, that just raised a seed round with A-level investors and we are now looking to skyrocket Guideflow’s growth and help millions of users interact on the web in a better way.

To help us on this mission, we are looking for ambitious, creative, and entrepreneurial-minded individuals. If you embody this spirit, passion, and drive, then we want you on our team!

Job Description

Your role

We’re looking for a Marketing Manager ready to build and own our entire marketing strategy. You’ll be one of our first marketing hires, which means direct impact and complete creative freedom – from content creation to advertising to event planning.

Every campaign you launch and every piece of content you create will directly shape how thousands of companies discover and understand our product. Want to know what your first month could look like? You might start by redesigning our blog strategy in the morning, set up our first LinkedIn campaign by lunch, and end your day planning our presence at the next major SaaS conference. The next week will probably look completely different as you test and learn what works best. Interested?

Your responsibilities

• Drive our content strategy through compelling blog articles, video ads, and LinkedIn content that resonates with our target audience
• Develop and execute SEO and SEA strategies to increase our digital presence and lead generation
• Plan and manage our presence at industry tradeshows to build brand awareness and generate quality leads
• Create and implement our LinkedIn advertising strategy to reach key decision-makers
• Partner with the Growth team to align marketing initiatives with outbound strategies
• Build and maintain a consistent brand voice across all marketing channels
• Develop data-driven marketing strategies that support our business objectives

Why Guideflow ?

⭐️ A unique chance to influence the direction and success of a promising startup at an early stage

🚀 Work alongside experienced entrepreneurs in a fast-moving environment that promises continuous learning and growth

🏎️ Fast-moving environment – you will never stop learning and growing

🌎 Represent Guideflow at SaaS and business events worldwide

💶 Competitive salary package

👨‍👩‍👧‍👦 A dynamic culture that fosters innovation and growth

Requirements

Preferred Experience

• Minimum 3 years of experience in B2B SaaS marketing
• Full working proficiency in English, both written and verbal
• Proven track record in content creation and digital marketing
• Strong analytical skills with experience in marketing metrics and KPIs
• Experience with SEO, SEA, and social media marketing

Preferred

• Based in Paris (FR), San Francisco (USA), or ability to work remote
• Immediate availability to start
• Experience with our tech stack: Attio (CRM), email marketing tools, LinkedIn Campaign Manager, GA, Zapier, Notion, and similar marketing automation platforms
• Experience working in a hyper-growth startup environment

Recruitment Process

Hiring process

• Pre-qualification call (20 minutes) to discuss your experience and fit
• Marketing strategy presentation (1 hour) to showcase your thinking and approach
• Discussion on goals (30 minutes) to align expectations and objectives
• Team fit call with co-founders (15 minutes) to ensure cultural alignment
• Offer and welcome to the team! 🎉

Package

• Competitive base salary
• Significant equity package
• Performance bonus structure
• Comprehensive benefits package

How to apply?

Please submit your resume along with a brief outline of how you would approach building and scaling our growth and marketing functions.

Additional Information

• Contract Type: Full-Time
• Start Date: 02 January 2025
• Location: Paris
• Occasional remote authorized