Marketing Manager (Remote)

Marketing Manager JD 

Roles and Responsibilities: 

• Develop and execute long term strategic marketing vision for LetsLocalise 
• Manage multi- platform media plans across ATL / BTL channels  
• Liaison and lead conversations with external Agencies for Media / other deliverables on a day-to-day basis 
• Create campaign wrap up reports, best practices / process documents wherever required 
• Creating, building, improving partner marketing assets for our strategic partners (Charities, Organisations, Individuals including board members)   
• Identify opportunities to market new product / features  
• Serve as Subject Matter Expert (SME) for all things marketing and help bridge the gap between Sales Target and Achievement through Marketing Activities 
• Act as the brand-custodian to critically analyse all the static/video asset going/coming in and out of the Platform 
• Partner with development team and Project Managers to understand requirements and help grow business by presenting evidence, insights, and other subject matter expertise 
• Ensure launch readiness of brand Initiatives (like fund-raising events, etc)  
• Designing and overseeing all aspects of digital marketing department (with or without agency support) including our marketing database, email, and display advertising campaigns 
• Developing and monitoring campaign budgets and presenting a Month-on-Month report of spends. 
• Planning and managing LetsLocalise’s social media platforms. 
• Preparing accurate reports on our marketing campaign’s overall performance. 
• Identifying and studying the latest trends and technologies affecting the industry 
• Evaluating and participating in online / offline events which help amplify overall objectives  
• Working with cross-functional team to brainstorm new and innovative growth strategies. 
• Overseeing and managing all contests, giveaways, and other digital projects. 

Requirements: 

• MBA – Marketing with 3 to 5 years of experience working in a Marketing / Growth Role (Minimum 1.5 to 2 years working on a Digital Platform / Application)  
• In-depth knowledge of various social media platforms, best practices, and website analytics. 
• Highly creative with excellent analytical abilities. 
• Outstanding communication and interpersonal skills. 
• Up to date on the latest trends and technologies in Marketing domain.  
• Available for a full-time role (5 days a week, UK time, Work from Home in India)